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All Journal SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar
Muhammad Rizqy Al-Mubarok
Universitas Sriwijaya
Arts Languange, Linguistic, Communication & Media Social Sciences

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Representasi Budaya Melayu dalam Video Musik ‘Tujuan Hidup Bukan Dunia’ Fikri Fikri; Fenny Tri Siah; Astrid Yulinda Putri; Chrisnatama Tangguh Prasetyo; Muhammad Rizqy Al-Mubarok
SPHOTA: Jurnal Linguistik dan Sastra Vol. 18 No. 1 (2026): SPHOTA: Jurnal Linguistik dan Sastra
Publisher : Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/sphota.v18i1.13614

Abstract

This research is a qualitative descriptive study with song lyrics and audio-visual activities in music videos as codes for the object of research. The observation method is conducted to collect the research object, which is further analyzed based on semiotic studies by applying Umberto Eco's theory. This study aims to classify the code and describe the relationship between content and expression in the code in order to understand the intentions of the songwriters represented through the embodiment of Malay culture. The result shows song lyrics, music, traditional customs, nature, traditional houses, and accessories as a code containing content and expression to represent Malay culture. The connection between content and expression found in this research shows a difficult ratio, which requires encyclopedia and understanding to understand the intentions of the songwriters. 
Co-Authors Astrid Yulinda Putri Chrisnatama Tangguh Prasetyo Fenny Tri Siah Fikri Fikri