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All Journal GANESHA: Jurnal Pengabdian Masyarakat Jurnal Intelek Insan Cendikia
Chelsea Olivia
Universitas Islam Negeri Raden Fatah Palembang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Efektivitas Komunikasi Customer Service dalam Membangun Loyalitas Nasabah Widia Widia; Melantin Khanatri; Chelsea Olivia; Erma Dely
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study aims to analyze the effectiveness of customer service communication in building customer loyalty. Effective communication is a crucial factor in fostering positive relationships between companies and customers, particularly in financial institutions that prioritize service quality. Customer service plays a frontline role in delivering information, handling complaints, and creating a positive service experience, which in turn enhances customer trust and loyalty. This study employed a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation. The data analysis process involved data collection, data reduction, data presentation, and conclusion drawing in order to obtain a comprehensive understanding of the research findings. The results indicate that effective customer service communication has a significant influence on customer loyalty. Communication that is clear, friendly, responsive, and empathetic can improve customer satisfaction and strengthen long-term relationships between customers and the institution. Good service not only provides convenience but also fosters trust and emotional attachment, which encourages customers to remain loyal to the company's services. Therefore, customer service communication skills are a crucial factor in supporting business sustainability and development.
PELATIHAN PRODUKSI GANTUNGAN KUNCI RESIN BAGI PEREMPUAN SEBAGAI UPAYA PEMBERDAYAAN EKONOMI KREATIF DI DESA AIR KERUH Reni Septiyanti; Athirah Rifa Aulya; Iyamsi; Aisyah Hapsari; Chelsea Olivia; Nabila Regina Putri; Muhammad Ferdy Hasan; Heliza Dwi Wulandari; Elisia Modesti
GANESHA: Jurnal Pengabdian Masyarakat Vol 6 No 2 (2026): Juli 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v6i2.6338

Abstract

Air Keruh Village, Rambang District, Muara Enim Regency, South Sumatra, has significant human resource potential that has not been optimally utilized, particularly among women, whose labor force participation rate remains relatively low at approximately 28%. The majority of residents work as rubber and oil palm farmers with fluctuating incomes. This condition highlights the need for alternative income sources based on the creative economy. This community service program aimed to enhance skills and foster entrepreneurial spirit among housewives and young women through training in producing resin-based keychains. The implementation method consisted of socialization, training through lectures, demonstrations, and hands-on practice, as well as process and outcome evaluations, involving 25 participants. The results indicated that 88% of participants were able to produce resin keychains that met quality standards and had market value. In addition to improving technical skills, the activity increased entrepreneurial motivation and created opportunities for developing community-based microenterprises that can be marketed locally and through digital platforms as a sustainable strategy for strengthening the village economy.
Co-Authors Aisyah Hapsari Athirah Rifa Aulya Elisia Modesti Erma Dely Heliza Dwi Wulandari Iyamsi Melantin Khanatri Muhammad Ferdy Hasan Nabila Regina Putri Reni Septiyanti Widia Widia