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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Applied Business and International Management
Nina Fapari Arif
Universitas Pembangunan Nasional “Veteran” Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Brand Image, Price, and Fanaticism on the Purchase Decision of J-Hope BTS Concert Tickets in Jakarta Bunga Artamevia Taru; Nina Fapari Arif
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5905

Abstract

The K-pop phenomenon is really trendy right now, especially among young folks. It has made many people very enthusiastic about seeing K-pop artists in concert. One such artist is J-Hope from BTS, who is conducting his first solo tour in Jakarta. The purpose of this study is to analyze the influence of brand image, price, and fanaticism in relation to the decision to purchase tickets for J-Hope BTS's concert in Jakarta. The study used quantitative methods. Information was gathered through an online questionnaire using Google Form. The survey consisted of 195 ARMY members who had purchased tickets for the J-Hope BTS concert in Jakarta. The data was analyzed using SPSS 27 and multiple linear regression. The results show that brand image had a significant negative impact on purchasing decisons, as fans were very loyal and fanatical about J-Hope's image from BTS. The price factor also had a significant negative impact on purchasing decisions. On the other hand, fanaticism had a significant positive impact on purchasing decisons, as fans were motivated to purchase tickets as a form of emotional support. These results indicate that K-pop concert marketing strategies must consider fans' feelings and set appropriate prices to encourage more fans to attend.
The Impact of Digital Marketing, Market Orientation, Entrepreneurial Competencies, and Entrepreneurship Characteristics on the Fashion MSMEs Performance in Yogyakarta Siti Khusnul Rifani; Nina Fapari Arif; Riko Setya Wijaya; Fathi Habibatur Rahman
International Journal of Applied Business and International Management Vol 10, No 1 (2025): April 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i1.3879

Abstract

The creative economy sector has been a key driver of economic growth, with the fashion-textile and clothing industry being a significant component. However, businesses in this sector face numerous challenges as they strive to remain competitive within the MSME ecosystem. The objective of this study is to examine the impact of digital marketing, market orientation, entrepreneurial competence, and entrepreneurial characteristics on the performance of fashion SMEs in Yogyakarta. The research sample consists of 100 respondents, selected using maximum likelihood estimation. The methodology employed in this study is Structural Equation Modeling (SEM) with SMART PLS 3.2.9. The results indicate that digital marketing and market orientation have a significant positive effect on MSME performance, while entrepreneurial competence does not show a significant impact. Furthermore, entrepreneurial characteristics are found to enhance the performance of MSMEs. In conclusion, the findings highlight the importance of digital marketing, market orientation, and entrepreneurial characteristics in improving the performance of fashion SMEs, providing valuable implications for business strategies within this sector.
Co-Authors Bunga Artamevia Taru Fathi Habibatur Rahman Riko Setya Wijaya Siti Khusnul Rifani