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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Nurinaya
Universitas Muhammadiyah Makassar
Economics, Econometrics & Finance Education

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PENGARUH LINGKUNGAN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI DINAS KOPERASI UKM KOTA MAKASSAR Sri Wahyuni; Samsul Rizal; Nurinaya
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.12622

Abstract

This study aims to analyze the effect of work environment and organizational culture on employee performance at the Department of Cooperatives and SMEs, Makassar City. A quantitative approach was employed with a total population and sample of 78 employees through total sampling. Data were collected via a Likert scale questionnaire (1–5) and analyzed using multiple linear regression with SPSS. The results show that work environment has a positive and significant effect on employee performance (β=0.377; t=5.027; sig.=0.000), thus H1 is accepted. Organizational culture also has a positive and significant effect on employee performance (β=0.344; t=5.329; sig.=0.000), thus H2 is accepted. Simultaneously, both variables significantly affect employee performance (F=24.822; sig.=0.000). The coefficient of determination (R²=0.398) indicates that 39.8% of the variation in employee performance is explained by both variables, while the remaining 60.2% is attributed to other factors outside this model.
Pengaruh Sosial Media Marketing Terhadap Minat Beli Produk Glad2glow Pada Mahasiswa Universitas Muhammadiyah Makassar Karmila Karmila; Agus Salim HR; Nurinaya
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i2.2132

Abstract

This study aims to analyze the effect of social media marketing on purchase intention toward Glad2Glow products among university students. Social media marketing is measured through the indicators of context, communication, collaboration, and connection, while purchase intention is measured through transactional, referential, preferential, and exploratory intention indicators. Data were collected through questionnaires using a Likert scale distributed to student respondents. The data analysis methods used were descriptive statistics and inferential statistics with a simple linear regression approach processed using SPSS version 24. This research employed a quantitative method with an associative approach. The population consisted of Management Study Program students of the Faculty of Economics and Business, class of 2022, with a total sample of 80 respondents. The analysis was conducted to determine the magnitude of the influence of social media marketing on purchase intention toward Glad2Glow products. The results show that social media marketing has a positive and significant effect on purchase intention, with a t-count value of 14.331 greater than the t-table value of 1.991 and a significance value of 0.000 less than 0.05. The Adjusted R Square value of 0.721 indicates that social media marketing explains 72.1% of the variance in purchase intention, while the remaining 27.9% is influenced by other factors outside the research model. These findings indicate that the more effective the implementation of social media marketing strategies, the higher the students’ purchase intention toward Glad2Glow products. Keywords: Social Media Marketing, Purchase Intention
Co-Authors Agussalim Harrang Karmila Karmila Samsul Rizal Sri Wahyuni