Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA Journal of Management and Creative Business
Liestyaningrum Rahmadhani Wisnu Putri
Sekolah Tinggi Ilmu Ekonomi Wiyatamandala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
DAMPAK KUALITAS PRODUK, PELAYANAN PELANGGAN, HARGA, DAN INOVASI PROMOSI TERHADAP LOYALITAS UMKM DI WILAYAH JAKARTA UTARA Stieven Stieven; Liestyaningrum Rahmadhani Wisnu Putri
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.20267

Abstract

The goal of the study is to comprehend how these independent factors affect customer loyalty, the dependent variable, both individually and collectively. A significant focus is placed on the potential role of artificial intelligence in enhancing promotional strategies and service personalization, thereby strengthening customer relationships. The findings are intended to provide actionable insights for MSME owners to develop effective marketing strategies, improve competitiveness, and ensure long-term business sustainability in a competitive local market. A quantitative approach is employed, utilizing a survey method for data collection. The population comprises 16,982 MSME owners in North Jakarta, from which a sample of 150 respondents is selected through purposive samplingThe data analysis will be conducted using SPSS version 25, involving validity and reliability tests, classical assumption tests (normality and multicollinearity), and multiple linear regression analysis to test the proposed hypotheses (H1, H2, H3, H4) both partially (t-test) and simultaneously (F-test). The anticipated results are expected to confirm that product quality, customer service, price, and promotion innovation each have a positive and significant effect on customer loyalty among MSMEs in North Jakarta. The study is expected to provide empirical evidence supporting the integration of AI-driven strategies to enhance customer engagement and retention, offering practical recommendations for MSMEs to build a loyal customer base and secure a competitive advantage in the local economic landscape.
Pengaruh Work Life Balance, Reward, Lingkungan Kerja Fisik dan Nonfisik, Serta Work Overload terhadap Kinerja Karyawan pada Karyawan Swasta di DKI Jakarta Celina Efendi; Liestyaningrum Rahmadhani Wisnu Putri
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7545

Abstract

This study aims to analyze the effects of Work-Life Balance, Reward, Physical Work Environment, Non-Physical Work Environment, and Work Overload on Employee Performance in private companies in DKI Jakarta. This research employed a quantitative approach using a survey method involving 174 employees selected through purposive sampling. Data were analyzed using multiple linear regression with SPSS 26. The results indicate that Work-Life Balance (β = 0.527; Sig. = 0.000), Reward (β = 0.112; Sig. = 0.038), Physical Work Environment (β = 0.273; Sig. = 0.000), Non-Physical Work Environment (β = 0.221; Sig. = 0.000), and Work Overload (β = 0.320; Sig. = 0.000) have positive and significant effects on Employee Performance. The adjusted R² value of 0.514 indicates that 51.4% of the variation in Employee Performance can be explained by these five variables. The findings also reveal that Work Overload can function as a challenge stressor that enhances employee performance when supported by adequate job resources. This study contributes to the application of Job Demands-Resources (JD-R) Theory in explaining the relationship between job demands, job resources, and employee performance in private companies in DKI Jakarta.
Pengaruh Iklan, Flash Sale, Ketersediaan Produk, dan Ulasan Produk terhadap Keputusan Pembelian pada Marketplace Shopee M. Fikri Aulia Rahman; Liestyaningrum Rahmadhani Wisnu Putri
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7605

Abstract

This study aims to analyze the partial and simultaneous effects of advertising, flash sales, product availability, and product reviews on purchase decisions in the Shopee marketplace. Employing an associative quantitative approach grounded in the Stimulus-Organism-Response (S-O-R) theory, data were gathered via Google Form questionnaires from 160 Generation Z respondents selected through purposive sampling. The data analysis was conducted using multiple linear regression with IBM SPSS Statistics. The partial test results reveal that advertising, flash sales, and product reviews have a positive and significant impact on purchase decisions. Conversely, product availability shows no significant effect, as digital consumers can seamlessly switch to alternative competitors within seconds. Simultaneously, all four independent variables significantly influence consumers' purchase decisions, contributing an R Square value of 60.6%. These findings highlight the importance of integrating visual promotional stimuli, price urgency tactics, and social proof from customer reviews to drive buying actions. The managerial implication suggests that marketplace sellers must optimize creative ad management, implement periodic promotional schedules, and maintain positive reviews to sustainably increase purchasing decision.
Co-Authors Celina Efendi M. Fikri Aulia Rahman Stieven Stieven