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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Bukit Pengharapan
Yozika Arvio
Institut Teknologi PLN
Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGUATAN KAPASITAS PEMASARAN LAYANAN AIR BERSIH BERBASIS KEPERCAYAAN KUALITAS PRODUK PADA KSM BANYU BENING ECO FRESH DI TANGERANG SELATAN Sapto Yuwono; Brigida Endah Nuraeni; Edi Sumarya; Yozika Arvio; Sulastri Sulastri
Jurnal Pengabdian Bukit Pengharapan Vol. 5 No. 2 (2025)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i2.1063

Abstract

This study aims to examine the marketing strategy of clean water services implemented by the Community Self-Help Group (KSM) Banyu Bening in Taman Kedaung Housing, South Tangerang, with a particular focus on building consumer trust in potable water quality. The research adopts a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. In practice, KSM Banyu Bening conducts regular water quality testing through a local public health laboratory as a form of quality assurance and as a communication tool to inform the community. The findings reveal that the effectiveness of the marketing strategy is driven by transparency in communicating test results, the intensity of direct interaction with customers, and the utilization of community-based media for continuous information dissemination. This approach has proven effective in enhancing consumer trust and strengthening customer loyalty toward the clean water service. The study offers practical insights for developing trust-based marketing strategies in community-managed clean water services.
Digitalisasi Pencatatan Meter Air Untuk Meningkatkan Pengelolaan dan Produktivitas Jual Beli Air Bersih di Kelompok Swadaya Masyarakat Ecofresh Tangerang Selatan Yozika Arvio; Dine Tiara Kusuma; R. Sapto Yuwono; Novia Dewi
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan air bersih di KSM Ecofresh masih menghadapi permasalahan akurasi pencatatan meter, keterlambatan rekapitulasi, dan keterbatasan transparansi tagihan. Kegiatan pengabdian ini berfokus pada digitalisasi pencatatan meter air untuk meningkatkan akurasi, efisiensi pengelolaan, dan keterbukaan informasi layanan air bersih berbasis komunitas. Pendekatan Participatory Action Research (PAR) diterapkan melalui tahapan to know, to understand, to plan, to act, dan to change, yang mencakup pemetaan kebutuhan, ko-desain alur kerja, pengembangan sistem berbasis web, sosialisasi dan pelatihan, serta implementasi awal dan pendampingan. Hasil evaluasi menunjukkan peningkatan pemahaman anggota KSM dan persepsi positif terhadap potensi peningkatan transparansi, efisiensi pencatatan, dan akurasi data. Temuan ini mengindikasikan bahwa digitalisasi pencatatan meter air berpotensi memperkuat kualitas layanan dan tata kelola pengelolaan air bersih di tingkat komunitas.
Co-Authors Brigida Endah Nuraeni Edi Sumarya Novia Dewi R. Sapto Yuwono Sapto Yuwono Sulastri Sulastri