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All Journal Jurnal Bisinis Digital Jurnal Salome (Multidisipliner Keilmuan)
Ummi Nadroh
Universitas Mulawarman, Indonesia
Religion Humanities Economics, Econometrics & Finance Library & Information Science Social Sciences

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PENGARUH STORE ATMOSPHERE, KERAGAMAN PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BAZAR MALL LEMBUSWANA Merianti Sari; Finnah Fourqoniah; Annisa Wahyuni Arsyad; Ummi Nadroh
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.3008

Abstract

Penelitian ini mengkaji tentang tantangan dan peluang yang dihadapi Toko Bazar Mall Lembuswana, sebuah pelaku bisnis ritel fashion yang telah lama berdiri di Kota Samarinda, dalam mengoptimalkan operasional dan mengembangkan bisnis di era dinamis. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, keragaman produk, dan word of mouth terhadap keputusan pembelian pada Toko Bazar Mall Lembuswana pada mulawarman. Jenis penelitian ini adalah penelitian asosiatif kausal. Teknik pengumpulan data dilakukan ialah dengan penyebaran kuesioner yang menampilkan beberapa pertanyaan dimana pertanyaan yang diberikan mendeskripsikan setiap indikator pada variabel. Teknik pengambilan sampel ialah dengan probability sampling melalui metode nonprabability sampling dengan total responden sebanyak 100 orang. Teknik analisis data yang digunakan ialah menggunakan analisis linier berganda dengan alat bantu software SPSS 27. Hasil penelitian ini menunjukkan bahwa store atmosphere, keragaman produk, dan word of mouth secara simultan berpengaruh terhadap keputusan pembelian. Hasil pengujian secara parsial menunjukkan bahwa store atmosphere mouth berpengaruh tidak signifikan terhadap keputusan pembelian sedangkan keragaman produk, dan word of mouth berpengaruh signifikan terhadap keputusan pembelian.
INTEGRASI SISTEM ACCOUNT PAYABLE, RECEIVING, STORE, DAN PURCHASING DALAM MENINGKATKAN EFISIENSI KEUANGAN HOTEL MERCURE IBIS SAMARINDA Boby Gunarso; Ummi Nadroh
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 5 (2025): Jurnal Salome: Multidisipliner Keilmuan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

In the competitive hospitality industry, financial efficiency is crucial for operational sustainability and stability. This study aims to analyse the implementation of system integration between the Accounts Payable (AP), Receiving, Store, and Purchasing departments in improving financial efficiency at Mercure Ibis Samarinda Hotel. This study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, participatory observation, and documentation studies of employees in the hotel's four main departments. Data analysis was conducted using the Miles and Huberman interactive model, through the stages of data reduction, data presentation, and conclusion drawing. The results show that the integration of interdepartmental systems has successfully increased work efficiency by up to 50%, strengthened internal control, and improved the accuracy and transparency of financial reports. In addition, the integrated system also facilitates the audit process, speeds up managerial decision-making, and reduces the risk of administrative errors. This study concludes that the integration of the AP, Receiving, Store, and Purchasing systems has a positive impact on the financial efficiency and operational effectiveness of hotels. The successful implementation of the system is highly dependent on management support and human resource readiness. Thus, the results of this study are expected to serve as a reference for the hospitality industry in optimising digital technology-based financial management
Co-Authors Arsyad, Annisa Wahyuni Boby Gunarso Finnah Fourqoniah Merianti Sari