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All Journal Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan Al-Faizi: Jurnal Hukum, Politik dan Bisnis
Irwan Yon Hadi
STIT Palapa Nusantara Lombok-NTB
Religion Education Public Health Other

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Peran Manajemen Hubungan Masyarakat dalam Meningkatkan Citra dan Prestasi di MI Majidul Wathani NW Sekilat Irwan Yon Hadi; Suparlan Suparlan; Muh. Yurdan Said; Sapinah Sapinah; Tahalli Tahalli
PALAPA Vol 13 No 2 (2025): NOVEMBER
Publisher : LP2M STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/palapa.v13i2.6437

Abstract

Although public relations management has become an important part of educational institution management, studies on its role in improving the image and achievements of madrasahs still need to be strengthened through specific institutional contexts. This study aims to describe the role of public relations management in improving the image and achievements of the madrasah, the implementation of public relations strategies, and its supporting and inhibiting factors at MI Majidul Wathani NW Sekilat. This study used a descriptive qualitative approach with a case study design. Data were collected through interviews, observation, and documentation, and were then analyzed qualitatively by strengthening data validity through source, technique, and time triangulation. The results show that public relations plays an important role in building and maintaining a positive image of the madrasah, establishing strategic partnerships, increasing public trust, and supporting the promotion and branding of the madrasah through communication media. However, limitations in organization, infrastructure, and human resources pose challenges in implementing public relations management. The support of the madrasah principal and the participation of teachers and the community are the main supporting factors for the success of public relations management at MI Majidul Wathani NW Sekilat. The conclusion of this study affirms that well-directed public relations management can strengthen institutional image and support the improvement of madrasah achievements. These findings imply the importance of strengthening communication strategies, resource management, and sustainable collaboration between the madrasah and the community.
Strategi Pemasaran dan Pengembangan Pengelolaan Garam Masyarakat dalam Meningkatkan Hasil Penjualan dan Kualitas Didesa Pemongkong: Marketing Strategy and Development of Community Salt Management to Increase Sales Results and Quality in Pemongkong Village M. Saipul Watoni; Irwan Yon Hadi; Sahnizam; Muhammad Julianto; M. Sulamul Ghozi R
Al-Faizi : Jurnal Politik, Hukum dan Bisnis Vol. 4 No. 1 (2026): MEI
Publisher : Pendidikan Al-Gafari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66886/alfaizi-jphb.v4i1.281

Abstract

This study aims to analyze the marketing strategy and development of community salt management in increasing sales results and product quality in Pemongkong Village, Jerowaru District, East Lombok Regency. This village is known as one of the centers of community salt production on Lombok Island, but still faces various problems related to business management, marketing, and product quality improvement. These problems have an impact on the low competitiveness and selling value of local salt in the market. This study uses a qualitative approach with a descriptive method. Data collection techniques were carried out through field observations, in-depth interviews with salt farmers, salt business group managers, and village officials, as well as other supporting documentation. Data analysis techniques used an interactive model that includes data reduction, data presentation, and drawing conclusions. The results show that the marketing strategy implemented by the salt farming community in Pemongkong Village is still conventional, namely through direct sales to middlemen without adequate packaging and branding. However, there are efforts to develop management, such as the implementation of a geomembrane pond system, training for salt business groups (KUB), and improving production quality. The main obstacles faced include limited market access, low marketing literacy, and limited infrastructure support.
Co-Authors M. Saipul Watoni M. Sulamul Ghozi R Muh. Yurdan Said Muhammad Julianto Sahnizam Sapinah Sapinah Suparlan Suparlan Tahalli Tahalli