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All Journal Jurnal Komunikasi Islam (J-KIs)
Nabila Manisya
Institut Pertanian Bogor, Jawa Barat, Indonesia
Religion Languange, Linguistic, Communication & Media

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Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Raden Roro Fatimah Azzahra Aulia; Hudi Santoso; Amiruddin Saleh; Rici Tri Harpin; Nabila Manisya; Khalila Zahra Maharani
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya Zerlynda Ali; Hudi Santoso; Suparman; Nabila Manisya; Anggi Widya Khairunisa; Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1218

Abstract

The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler & Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.
Co-Authors Amiruddin Saleh Anggi Widya Khairunisa Hudi Santoso Khalila Zahra Khalila Zahra Maharani Raden Roro Fatimah Azzahra Aulia Rici Tri Harpin Suparman Zerlynda Ali