Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Bisma : Business and Management Journal PESHUM JIPENDIKA: Jurnal Inovasi Pembelajaran dan Pendidikan
Rohendi Rohendi
Universitas Adhirajasa Reswara Sanjaya, Indonesia
Humanities Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kreasi Nilai Merek secara Personal dan Komunal Terhadap Ekuitas Merek Klinik Bunda Labuan Bajo Paulina Febrianty; Rohendi Rohendi; Oke Andikarya
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 3: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i3.16967

Abstract

Klinik Bunda Labuan Bajo has experienced a steady increase in patient visits; however, this growth has not been accompanied by a strengthening of its brand equity. The decline in its Google rating, despite a rising number of reviews, indicates the presence of unresolved complaints and a relatively narrow gap between positive and negative feedback. This pattern suggests the possibility of underlying issues that are not immediately visible yet may weaken overall brand perception. This study aims to analyze the influence of personal and communal brand value co-creation on the brand equity of Klinik Bunda Labuan Bajo. Data were collected through questionnaires distributed to 101 patients using the Lemeshow sampling formula. The data were analyzed using qualitative analysis and multiple linear regression. The results demonstrate that both personal and communal brand value co-creation have a significant and positive effect on brand equity. The significance indicates that these forms of value co-creation genuinely influence brand equity, while the positive direction reflects that increases in personal and communal value co-creation correspond to increases in brand equity, and decreases in these constructs are associated with declines in brand equity.
Perubahan Paradigma Pemasaran Konsep Tradisional vs Kontemporer Al bait fiqri zulfikar sutarso; Abdillah Al Ghifari; Rohendi Rohendi
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2106

Abstract

This study aims to analyze the differences between traditional and contemporary marketing paradigms in modern business strategies. Traditional marketing focuses on one-way communication through conventional media such as television, radio, and newspapers, with the main goal of reaching a mass audience. In contrast, contemporary marketing emphasizes two-way communication, personalization, and the use of digital technologies such as social media, e-commerce, and data analytics. The research method employed is a literature review by examining relevant sources to compare strategies, communication channels, and long-term objectives of both paradigms. The findings reveal that traditional marketing remains relevant in certain contexts, particularly in building broad brand awareness, while contemporary marketing is superior in creating engagement and fostering customer loyalty. This study concludes that integrating traditional and contemporary paradigms provides a more effective strategy, as it enables companies to reach a wider audience while simultaneously building personal relationships with consumers.
Peran Filsafat Ilmu dalam Pengembangan MSDM Pendidikan: Tinjauan Ontologis, Epistemologis, dan Aksiologis Al Bait Fiqri Zulfikar Sutarso; Abdillah Al Ghifari; Mira Veranita; Rohendi Rohendi
Jurnal Inovasi Pembelajaran dan Pendidikan Vol. 1 No. 1 (2025): Jurnal Inovasi Pembelajaran dan Pendidikan
Publisher : CV. Berkah Cakrawala Inspirasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66959/0tya8m63

Abstract

Pengembangan manajemen sumber daya manusia (MSDM) dalam organisasi modern menuntut tidak hanya efektivitas operasional, tetapi juga dasar ilmiah dan etika yang kuat. Namun, praktik MSDM sering kali masih berorientasi teknis dan pragmatis tanpa refleksi mendalam terhadap landasan keilmuannya. Artikel ini bertujuan menganalisis peran filsafat ilmu dalam pengembangan MSDM melalui kajian ontologis, epistemologis, dan aksiologis. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kepustakaan dan analisis konseptual terhadap literatur filsafat ilmu dan MSDM yang relevan. Hasil kajian menunjukkan bahwa secara ontologis filsafat ilmu membantu memahami manusia sebagai subjek utama organisasi yang memiliki nilai, potensi, dan martabat. Secara epistemologis, filsafat ilmu berperan dalam menjamin validitas pengetahuan, metode, dan pengambilan keputusan MSDM berbasis bukti. Sementara itu, secara aksiologis filsafat ilmu memperkuat dimensi etika, keadilan, dan tanggung jawab moral dalam praktik MSDM. Kajian ini menegaskan bahwa integrasi filsafat ilmu mampu memperkuat akuntabilitas, rasionalitas, dan keberlanjutan kebijakan pengembangan sumber daya manusia dalam organisasi.
Co-Authors Abdillah Al Ghifari Al Bait Fiqri Zulfikar Sutarso Oke Andikarya Paulina Febrianty Veranita, Mira