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Assisting MSMEs in Using GPT Chat to Optimize Simple Tax Calculations and Cash Flow Management : Pengabdian Rika Lidyah; Denara Akmal; Rahmawati Yuliani; Luluk Sarifah; Akbar Tanjung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6130

Abstract

Percepatan digitalisasi mendorong UMKM mengadopsi teknologi cerdas untuk meningkatkan efisiensi, khususnya dalam manajemen arus kas dan kepatuhan pajak sederhana. Kegiatan PkM ini membantu UMKM di Sumatera Selatan, Jawa Barat, Kalimantan Barat, dan Makassar memanfaatkan ChatGPT sebagai asisten virtual untuk optimalisasi perhitungan pajak sesuai regulasi Indonesia dan pengelolaan arus kas yang lebih sistematis. Metode yang digunakan berupa bimbingan teknis hibrida melalui pelatihan dan lokakarya teknik prompt guna menghasilkan laporan keuangan mikro yang akurat. Hasilnya menunjukkan peningkatan literasi keuangan dan digital sebesar 75%, serta kemampuan UMKM dalam mengidentifikasi komponen pajak lebih cepat dan menyusun proyeksi arus kas bulanan secara mandiri. Kesimpulannya, penerapan AI yang tepat mampu mengurangi hambatan administratif, meningkatkan transparansi keuangan, dan mendorong pertumbuhan ekonomi regional berkelanjutan.
Socialization of the Use of Meta AI to Improve the Quality of MSME Marketing Content and Increase Sales Quantity: Pengabdian Basnendar Herry Prilosadoso; Dinesh Basti Farani; Rahmawati Yuliani; Priyono Sadjijo; Afen Prana Utama Sembiring
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4286

Abstract

Competition in the digital market requires Micro, Small, and Medium Enterprises (MSMEs) to consistently produce attractive, persuasive, and high-quality marketing content . MSMEs at the village and regional levels, such as community service partners in West Java, Central Java, East Java, and Medan (North Sumatra) , face major obstacles in the form of limited human resources and copywriting and design skills, which results in stagnant sales quantities. This community service research aims to address these gaps through Socialization and Hands-on Training on the Utilization of Generative Artificial Intelligence Technology (Meta AI) . The training program focuses on the practical application of Meta AI for brainstorming content ideas, drafting effective promotional narratives, and optimizing customer chatbot strategies . The implementation method involves (1) Focus Group Discussion (FGD) to map the specific needs of MSMEs in each location, (2) Intensive training for 10 days, and (3) Mentoring and practical evaluation for two months. Post-training evaluation results showed a dramatic increase in the variety and quality of digital marketing content produced, supported by an 18% increase in average sales volume for MSMEs actively implementing the AI ​​tools . This success confirms that easily accessible AI adoption is a crucial strategy for increasing the competitiveness of regional MSMEs and accelerating digital economic inclusion.