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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Peter G. Narsico
Cebu Institute of Technology University
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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The Effects of Influencer Follower Count on Consumer Perception and Purchase Behavior Airavelle L. Abellana; Joseph P. Barbadillo; Dessa Kaye B. Basul; Aubrey Ann R. Castañares; Julia Fernanda S. Ceniza; Neil A. Dela Cruz; Lalaine O. Narsico; Peter G. Narsico
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 5 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.05.22

Abstract

In this study, we analyze the influence of influencer follower count on purchase behavior and consumer perception in college students, and address an emerging gap in the social media-driven marketing research area. Influencers on the one hand have very different follower counts, credibility and knowledge on the other, and while little research has been done on how these factors affect consumers' responses. Based on digital consumer behavior and persuasion theory, we study three independent variables - follower count impact, consumer perception and purchase behavior - and how these predict consumer behavior. Using descriptive-correlational research design, we collected data from 394 college students through 5-point Likert scale surveys and the followers' characteristics (M = 3.49, Agree), consumer perception indicators (M = 3.09, Neutral) and purchase behavior (M = 3.40, Neutral). We found that the follower count impact is strongly correlated with consumer perception (R² = .43, F = 117.59, p < .001) and purchase behavior (R² = .49, F = 380.25, p < .001). Likewise, consumer perception influenced purchase behavior strongly (R² = .49, F = 380.25, p < .001). Furthermore, a study also demonstrated that influencer exposure and follower count shape purchase behavior directly and indirectly through consumer perception, which is the most important way to link influencer cues to buying behavior. 
Commuter Boarding Management Practices and its Effects on Passenger Experience at Cebu South Bus Terminal, Philippines Keers E. Adolfo; Oudy Francis A. Acedo; Mova M. Alicaway; Gwendolyn G. Anoya; Kristine A. Aratia; Nesta Rudy Marcus P. Flores; Lalaine O. Narsico; Peter G. Narsico
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 5 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.05.24

Abstract

Effective boarding is necessary for the maintenance of order and promoting commuter satisfaction in high-traffic terminals. Long queues and delays remain an ongoing problem at Cebu South Bus Terminal. The effectiveness of boarding management practices and their impact on commuter satisfaction was investigated in this paper. We employed descriptive-correlational design with 511 commuters (18–50 years old) who use the terminal regularly. Data was collected using a structured survey using a five-point Likert scale to evaluate the adoption of boarding practices and passenger satisfaction. All data were summarised in weighted means, and simple linear regression was used to check the relationships between variables. (mean = 3.37) Boarding management practices were rated as Occasionally Observed (with strengths in fairness, announcements, and lane discipline, but weakness in staff availability and boarding time). Passenger experience was equally Occasionally Observed (mean = 3.35) with safety and willingness to recommend rated higher than waiting time and comfort. Results from regression analysis (R = 0.871; R² = 0.759; p < 0.001) confirmed a strong positive relationship between boarding practices and passenger satisfaction and significant effect was also confirmed by coefficient analysis (β = 0.895). Boarding management has a strong prediction of passenger satisfaction: 76% of the variance in the passenger satisfaction. Operational improvements should emphasize staffing, communication, lane discipline, and fairness (supported by standardizing the operations through standardization, training, and real-time monitoring) based on Standard Operating Procedures. Further investigations might focus on technological assistance methods, passenger segmentation, and longitudinal evaluations to assess the effects of interventions.
The Influence of Psychological Triggers, Content Engagement, and Self-Regulation on the Relationship Between Social Media Ads and Impulsive Buying Hannah Nichole V. Gonzales; Ralph Clarence M. Laraga; Niña Fatima Rainy B. Lopez; Mart Francesfil R. Paug; Sol Andrew L. Pegarido; Kyrah Alodia A. Yanson; Lalaine O. Narsico; Peter G. Narsico
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 5 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.05.28

Abstract

Social media advertising has been extensively investigated as an influential factor to consumer behavior, but little research investigates how psychological triggers, content-driven factors, and self-regulation jointly influence impulsive buying. This gap is filled by an exploration of their joint influence. Experimental Design This study was quantitative, descriptive-correlational in nature, and comprised 392 university students in Cebu City, Philippines. An online survey that measured social media ad exposure, psychological triggers, content-driven influence, self-regulation, and impulsive buying was conducted. The reliability test resulted in Cronbach’s alpha of 0.8542. We employed regression analysis to evaluate relationships among variables. Respondents generally agreed with the statements that they were exposed to social media ads (M = 3.59) and practiced self-regulation (M = 3.86), while impulsive buying tendencies were neutral (M = 2.85). Moderately influential factors were psychological triggers (M = 3.22) and content-driven factors (M = 3.36). The multiple regression showed that the influence of psychological triggers and content-driven factors were the most positive with regard to impulsive buying, while self-regulation was negatively correlated. Exposure to social media ads was found to be less strongly, but significantly, positively associated. The full model accounted for 57% of the variance in impulsive buying. Implication is that impulsive purchasing is determined more by persuasive cues and psychological factors than exposure only, and self-regulation is a protective factor. Marketers should drive engagement for content and ethical action, educators and policy makers should promote financial literacy and self-discipline in their purchases to avoid acts of impulse.
Being Young in a Fragmented World: A Literature Review on Stress, Alienation, and the Search for Existential Liberation Peter G. Narsico
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 6 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.06.22

Abstract

Applying existential philosophy, in relation to Martin Heidegger’s notions of thrownness, fallenness, and authenticity, the framework provides a hermeneutic insight into what it is to be young in a fragmented world. Instead of synthesizing empirical observations or proposing direct explanations, the review is interpretive and attempts to re‑construct the philosophical and academic work on youth stress, alienation and meaning‑making. The discussion confronts stress and alienation not just as developmental or psychological issues but as existential conditions which disclose conflicts between externally induced demands and young people's ability to form an authentic self‑perception. From literature to scholarship, youth as it transpires across periods not just as a mediatory phase but also as a kind of being‑in‑the‑world involving uncertainty, openness, and a struggle over selfhood. Experiences of disconnection and social pressure may remain widespread but this review underscores how practices of reflection, creativity, and responsibility are part of efforts to live more truthfully in splintered social contexts. By conceptualizing the experience of youth under the existential‑ hermeneutic lens the article also aims to provide a conceptual understanding of youth distress that does not become problem‑ orientated or pathologizing, but rather places youth in the center of meaningful becoming under the conditions of contemporary events.
Determinants of Total Deposit Growth in Philippine Banking: A Statistical Study Across Banking Groups Jess Andes; Anne Lorraine L. Abanto; Edward Louie Y. Abejero; Ginesa C. Anticuando; Ira Faye N. Apay; Jella O. Bacatan; Marvin Ian E. Niere; Peter G. Narsico
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 6 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.06.21

Abstract

This paper analyzes the drivers of total deposit growth in the Philippine banking system for years 2014-2024. It considers the joint impact of macro-economic conditions and technology development across the major banking groups. The study utilized a descriptive-correlational design and secondary data were obtained from the Bangko Sentral ng Pilipinas and the Philippine Statistics Authority. The correlation analysis was performed to study the correlation between the macroeconomic and technological variables and the deposit growth. The results show that total deposits are still growing mainly driven by the Universal and Commercial Banks. GDP, GDP per capita, CPI and digital payment adoption are very strongly positively related to deposit growth while PPP is very strongly negatively related showing that nominal deposits grow when purchasing power falls. Of the variables that point to financial technology’s growing importance, digital payments have the highest correlation across banking groups. “There are differences between bank types. Larger banks are more sensitive to macroeconomic and technological factors. The findings show that economic performance and digital transformation have a significant relationship with the growth of deposits in the Philippine banking industry. Macro-economic stability is the structural basis for deposit mobilization. But the biggest innovation related to the growth of deposits of financial inclusion and expansion of deposits is digital innovation. The results suggest that policymakers and financial institutions could consider integrated approaches to improve economic fundamentals, while encouraging digital financial infrastructure to facilitate the development of the banking sector.
Internship Factors and Career Path Clarity: The Role of Organizational Context and Career Decidedness John Kirby Z. Añonuevo Añonuevo; Shaira Shayne L. Ybañez; Jariene Fibelle Mae T. Alonzo; Kylens D. Bajade; Noriella P. Gereña; Jannah Carmelle B. Cabal; Lalaine O. Narsico; Peter G. Narsico
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 7 No. 6 (2026): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.07.06.23

Abstract

This study was conducted to examine the relationship between variables related to internship and clarity of career path among university students who completed On-the-Job Training (OJT). Data were collected using a quantitative descriptive-correlational design for 149 participants in six constructs: internship experience, work environment, personal impact, company size and structure, career decidedness, and career clarity. We used descriptive statistics, Spearman’s correlation and multiple regression analyses. The findings revealed that internship experience, work environment and personal impact were all significantly associated with career clarity, with personal impact having the strongest association. However, only company size and structure and career decidedness were significant predictors in the regression model. The results underscore the importance of organizational context and the clarity of prior career in affecting students’ career development. The findings indicate that well-structured internship opportunities, positive work environments and effective matching between students and host organizations can lead to better career clarity and employability outcomes. Future research may address limitations by employing longitudinal designs and broader institutional contexts.
Co-Authors Airavelle L. Abellana Anne Lorraine L. Abanto Aubrey Ann R. Castañares Dessa Kaye B. Basul Edward Louie Y. Abejero Ginesa C. Anticuando Gwendolyn G. Anoya Hannah Nichole V. Gonzales Ira Faye N. Apay Jannah Carmelle B. Cabal Jariene Fibelle Mae T. Alonzo Jella O. Bacatan Jess Andes John Kirby Z. Añonuevo Añonuevo Joseph P. Barbadillo Julia Fernanda S. Ceniza Keers E. Adolfo Kristine A. Aratia Kylens D. Bajade Kyrah Alodia A. Yanson Lalaine O. Narsico Mart Francesfil R. Paug Marvin Ian E. Niere Mova M. Alicaway Neil A. Dela Cruz Nesta Rudy Marcus P. Flores Niña Fatima Rainy B. Lopez Noriella P. Gereña Oudy Francis A. Acedo Ralph Clarence M. Laraga Shaira Shayne L. Ybañez Sol Andrew L. Pegarido