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All Journal Jurnal Audience Journal of Communication Studies and Society
Yanti Trianita
Universitas Gunadarma
Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi CSR sebagai Upaya Membangun Kepedulian Lingkungan: Studi pada Perusahaan PT. Minyak dan Gas Bumi (Perseroda) BUMD Bekasi Dwi Agitashera; Maya Nurhayati; Yanti Trianita; Sulistiyawati Sulistiyawati
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): FEBRUARI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v9i1.15713

Abstract

Penelitian ini dilatarbelakangi oleh masih rendahnya kepedulian masyarakat terhadap lingkungan di wilayah operasional perusahaan, meskipun program Corporate Social Responsibility (CSR) telah dijalankan. Oleh karena itu, penelitian ini bertujuan untuk menganalisis strategi komunikasi CSR yang dilakukan oleh Humas PT. Minyak dan Gas Bumi (Perseroda) BUMD Bekasi dalam membangun kepedulian lingkungan masyarakat di Kelurahan Jatiraden. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi CSR dilakukan melalui sosialisasi langsung, forum warga, serta pemanfaatan media digital. Efektivitas strategi diukur melalui peningkatan partisipasi masyarakat, berkurangnya keluhan lingkungan, serta perubahan perilaku masyarakat dalam menjaga kebersihan. Meskipun demikian, masih terdapat kendala berupa rendahnya partisipasi dan keterbatasan akses media digital. Optimalisasi komunikasi CSR melalui pendekatan lebih interaktif dan berkelanjutan diperlukan untuk meningkatkan keterlibatan masyarakat serta menciptakan dampak lingkungan yang lebih positif. Kata Kunci: Corporate Social Responsibility (CSR); Hubungan Masyarakat; Kampanye Digital; Kesadaran Kebersihan Lingkungan; Komunikasi Lingkungan
The Role of Local Journalists in Covering Black Campaign News during the 2024 Banten Gubernatorial Election Ida Nurul Fhatihah; Yanti Trianita
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.6723

Abstract

Indonesia is a democratic country that upholds public participation in elections.During the 2024 Banten Gubernatorial Election, Black Campaigns targeting candidate pairs emerged and posed a threat to the quality of democracy. Digital media played a significant role in the dissemination of political issues, while local journalists were required to maintain professionalism and objectivity. This study aims to explore the roles, challenges, and strategies of local journalists in covering Black Campaign issues. Using Kurt Lewin’s Gatekeeping Theory, the research was conducted through a descriptive qualitative approach with a post-positivist paradigm. The findings indicate that local journalists play a crucial role in maintaining the quality of factual and balanced information despite facing political pressure, social norms, and the dynamics of digital media. The challenges encountered are both technical and social, including public pressure, media algorithm influence, and strong local cultural values. These pressures do not directly alter news content but influence its presentation style to remain ethical and acceptable to the public. To maintain neutrality, journalists apply strict editorial strategies, data verification, and maintain professional distance from sources. Despite external influences from institutions such as the Press Council, the General Elections Commission (KPU), and the Election Supervisory Board (Bawaslu), journalists adhere to journalistic codes of ethics and existing official regulations.
Creative Strategies of Producers in Attracting Viewer Interest in The World of Moslem Program on Muslim Tv MNC Channels Helen Novia Ramadanika; Yanti Trianita
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.6744

Abstract

The advancement of communication and information technology has a significant impact on the world of television broadcasting in Indonesia, one of which is through the phenomenon of media convergence. Following this development, the producers of Muslim TV have developed strategies to improve the quality and quantity of programs. This research aims to examine the Creative Strategies of Producers in Attracting Viewer Interest in the program World of Moslem on Muslim TV MNC Channels. Using a post-positivist paradigm and qualitative descriptive method, this study involves the Producers of Muslim TV as subjects and the program World of Moslem as the object. Peter Pringle's Program Strategic Management Theory serves as the basis for analysis. Data were collected through observation, documentation, the internet, and interviews with the production team. The results show four stages of strategy: (1) Planning, where producers play an essential role in determining the program's vision, mission, and identity (2) Production and program procurement, with a focus on joint collaboration Vlogger and internal coordination (3) Execution, including scheduling and promotion on social media (4) Supervision and evaluation, with the producer reviewing content before airing and evaluating based on rating and share data. In conclusion, the producer places greater emphasis on the planning stage, particularly in the selection of vloggers and material development. Production is carried out to the fullest, but at the post-production stage, the producer delegates more tasks to the production team, although supervision is still carried out through content reviews
Co-Authors Agitashera, Dwi Helen Novia Ramadanika Ida Nurul Fhatihah Maya Nurhayati Sulistiyawati Sulistiyawati