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All Journal Jurnal Riset Ilmiah
Fauzan Akmaludin
Universitas Ibn Khaldun Bogor
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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INTEGRASI OVOP DAN DIGITALISASI DALAM PENGEMBANGAN UMKM DESA: STUDI KASUS DESA KARANGGAN Kusuma Wardani; Bunga Febriana; Darliana Cantika Sari; Fauzan Akmaludin; Raeyna Putri Hermawan; Berlina Wulandari
SINERGI : Jurnal Riset Ilmiah Vol. 3 No. 4 (2026): SINERGI : Jurnal Riset Ilmiah, April 2026 (In Press)
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v3i4.2472

Abstract

This study aims to analyze the implementation of UMKM digitalization through the One Village One Product (OVOP) approach in supporting local economic development in Karanggan Village. The study employs a qualitative approach with data collected through interviews and observations. The results indicate that digitalization through QRIS usage, Google Maps utilization, and digital marketing training improves business visibility and UMKM actors’ understanding of technology. However, challenges remain in terms of limited digital literacy and internet access. This study concludes that the integration of OVOP and digitalization is an effective strategy to enhance UMKM competitiveness.
Co-Authors Bunga Febriana Darliana Cantika Sari Kusuma Wardani Raeyna Putri Hermawan Wulandari, Berlina