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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Nurulisa Fitri Wahyuni
IPB University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Pengelolaan Konten Digital dalam Meningkatkan Engagement pada Media Sosial SCTV Nurulisa Fitri Wahyuni; Wahyu Budi Priatna
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6074

Abstract

This internship research aims to examine the content management strategies implemented by SCTV’s Social Media Division to increase engagement on its Instagram account, @sctv. The study was conducted during the internship period using observation, active participation, interviews, and literature review. The findings show that content management involves insight research, brainstorming, format selection, and differentiation between promotional and entertainment content. Reels featuring trending actors generate the highest engagement. Key factors influencing engagement include content relevance, posting consistency, content curation, two-way interaction, and data-driven evaluation through A/B testing. The study concludes that structured, adaptive, and analytics-supported strategies effectively improve Instagram engagement for SCTV.
Co-Authors Wahyu Budi Priatna