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ANALYSIS OF THE EFFECT OF DIGITAL PRODUCT TYPES AND TRANSACTION FREQUENCY ON DIGITAL PRODUCT SALES IN TANGERANG THROUGH A DATA WAREHOUSE APPROACH Wilmaya Firmandatiyas; Febrina Lusianna Manik; Sharon Sheilla Shane; Gabriella Paulita Morong; Muh. Masri Sari; Rido Dwi Kurniawan
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 1 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/8thckb93

Abstract

The growth of the digital economy has made digital products such as prepaid credit, internet data, and game vouchers essential for urban communities, including in Tangerang City. This study aims to analyze the effect of digital product type and transaction frequency on digital product sales in Tangerang. A quantitative explanatory approach is applied using secondary data extracted from a retail partner’s data warehouse and processed with Python in Google Colab. The sample consists of 200 digital product transactions in October 2025, selected using total sampling. Data are analyzed using multiple linear regression and classical assumption tests. The results show that transaction frequency has a positive and significant effect on sales; prepaid credit has a negative and significant effect compared to internet data, while game vouchers have a positive and significant effect on sales. An R-squared value of 9.04% indicates that other factors also influence sales. These findings highlight the importance of leveraging data warehouses to design data-driven strategies for improving digital product sales.
COMPARATIVE ANALYSIS OF SMART ECONOMY STRATEGIES IN EMPOWERING SMALL AND MEDIUM ENTERPRISES IN INDONESIA Sharon Sheilla Shane; Wilmaya Firmanditiyas; Gabriella Paulita Morong; Master Edison Siregar
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 1 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/2gqy0b51

Abstract

The Smart City concept has become a dominant paradigm in Indonesia's urban development, with the Smart Economy pillar playing a vital role in empowering Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy. However, the implementation of this concept reveals significant disparities across regions. This study aims to comparatively analyze Smart Economy implementation strategies in three major cities: DKI Jakarta, Surabaya, and Medan, and identify the determinants of their success and failure. This research employs a qualitative approach using a comparative document study method. Data were collected through the analysis of policy documents, government reports, and relevant scientific publications, without conducting field interviews. The results indicate three distinct models: (1) DKI Jakarta successfully implements a digital ecosystem integration model through the Jakpreneur program linked within the JAKI super-app; (2) Surabaya succeeds with a community-based economic resilience model through the e-Peken market policy innovation, which mandates civil servants to purchase from local MSMEs; and (3) Medan continues to face challenges regarding inter-agency policy fragmentation and low digital readiness among business owners. The study concludes that the success of a Smart Economy is not solely determined by advanced technology adoption, but by leadership that translates vision into concrete market policies, the existence of a centralized orchestration platform, and an institutionalized collaborative ecosystem. These findings recommend that developing cities like Medan prioritize service platform integration and market intervention policies prior to pursuing mass digitalization.