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This Author published in this journals
All Journal International Journal of Advanced Research in Social Studies
Fetty Maretha
Travel Business Study Program, Politeknik Negeri Sriwijaya
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang Siti Hilmina Mawaddati; Fetty Maretha
International Journal of Advanced Research in Social Studies Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17973079

Abstract

This study tried to analyze the effect of store ambience on the purchase decision of Shelter Cafe visitors in Palembang. By using purposive sampling, thirty visitors became the sample of respondents by filling out the questionnaires. Multiple linear regression analysis was then used to analyze the data. The result showed that store atmosphere had a positive and significant effect on the purchase decision.
Co-Authors Siti Hilmina Mawaddati