International Journal of Advanced Research in Social Studies
Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies

The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang

Siti Hilmina Mawaddati (Travel Business Study Program, Politeknik Negeri Sriwijaya)
Fetty Maretha (Travel Business Study Program, Politeknik Negeri Sriwijaya)

Article Info

Publish Date
18 Dec 2025

Abstract

This study tried to analyze the effect of store ambience on the purchase decision of Shelter Cafe visitors in Palembang. By using purposive sampling, thirty visitors became the sample of respondents by filling out the questionnaires. Multiple linear regression analysis was then used to analyze the data. The result showed that store atmosphere had a positive and significant effect on the purchase decision.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Advanced Research in Social Studies
Website

Abbrev

ijarss

Publisher

Politeknik Negeri Sriwijaya

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

International Journal of Advanced Research in Social Studies (IJARRS) is an international peer-reviewed open access journal in the field of social studies and published twice a year (April and October) by Department of Business Administration, Politeknik Negeri Sriwijaya, Indonesia. This journal is ...