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All Journal International Journal of Advanced Research in Social Studies
Nurvia Nathasya
nurvia.nathasya@polsri.ac.id
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Implementation of Digital Marketing at Penta Buana Media Nurvia Nathasya; Anita Miranda; heri setiawan; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734796

Abstract

This project research aims to implement video marketing, which is one of the digital marketing techniques, at Penta Buana Media. Digital marketing is implemented to promote Penta Buana Media in a larger market, by utilizing the internet. Video marketing technique is one of the marketing media that is in great demand by business people because this technique has been neatly conceptualized, and can provide explanations by showing pictures and sound simultaneously, making it easier to understand. In the process of implementing digital marketing, the author uses a mind mapping method which is divided into 3 (three) stages. The first is the planning stage, consisting of literature studies, interviews, and observations. Next is the planning and development stage, consisting of the video marketing design stage and situation analysis with a SWOT identification to identify existing strengths, weaknesses, threats and opportunities. And the last stage is uploading a marketing video on Penta Buana Media's Instagram, in an effort to complete the digital marketing project that the author is doing.
Co-Authors Anita Miranda Heri setiawan Sari Lestari Zainal Ridho