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All Journal Jurnal Media Wahana Ekonomika Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pariwisata Tourista Jurnal Pariwisata Tourista International Journal of Advanced Research in Social Studies
Sari Lestari Zainal Ridho
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KEBEBASAN PEREKONOMIAN DAN PERTUMBUHAN EKONOMI: STUDI PERBANDINGAN ANTARA NEGARA-NEGARA ANGGOTA ORGANISASI KONFERENSI ISLAM DAN NON-ANGGOTA ORGANISASI KONFERENSI ISLAM Sari Lestari Zainal Ridho
Jurnal Media Wahana Ekonomika Vol 8, No 1 (2011): Jurnal Media Wahana Ekonomika, Vol. 8 No. 1, April 2011
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v8i1.4276

Abstract

Sebagian besar kajian mengenai hubungan antara kebebasan perekonomian dan pertumbuhan dari Produk Domestik Bruto (PDB) menemukan adanya hubungan yang positif. Menggunakan berbagai data, variabel dan metodologi, tidak semua,walaupun sebagian besar kajian sebelumnya memperoleh hasil yang sesuai dengan hipotesa bahwa ada efek positif yang signifikan dari kebebasan perekonomian terhadap pertumbuhan PDB. Namun, dalam kajian kali ini penulis tertarik untuk membandingkan dampak kebebasan perekonomian pada pertumbuhan ekonomi di antara negara-negara yang merupaka anggota Organisasi Konferensi Islam (OKI) dan negara-negara yang bukan anggota OKI. Menggunakan profil analisis, temuan pada kajian kami sesuai dengan kajian-kajian sebelumnya. Kata kunci : Kebebasan perekonomian, pertumbuhan ekonomi
EDUKASI PEMANFAATAN PEMASARAN SOSIAL MEDIA BAGI UKM DI PALEMBANG Heri Setiawan; A.Jalaludin Sayuti; Sari Lestari Zainal Ridho
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): Aptekmas Volume 7 Nomor 3 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pemahaman pelaku Usaha Kecil dan Menengah (UKM) di Palembang mengenai pemanfaatan media sosial sebagai sarana pemasaran yang efektif. Sebagian besar UKM masih terbatas dalam penggunaan teknologi digital, khususnya dalam strategi promosi produk. Program ini dirancang untuk membekali pelaku UKM dengan keterampilan mengelola platform media sosial seperti Instagram, Facebook, dan WhatsApp, sekaligus mengembangkan konten yang relevan dan menarik bagi konsumen. Selain itu, diberikan pula pelatihan terkait strategi pemasaran digital, penggunaan alat analitik, serta pengelolaan iklan berbayar dengan anggaran terbatas. Hasil kegiatan menunjukkan adanya peningkatan kemampuan digital dan kesadaran pelaku UKM terhadap pentingnya pemasaran berbasis media sosial, yang diharapkan dapat memperkuat daya saing dan mendukung pertumbuhan usaha di pasar lokal maupun nasional.
The Implementation of Digital Marketing at Penta Buana Media Nurvia Nathasya; Anita Miranda; heri setiawan; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734796

Abstract

This project research aims to implement video marketing, which is one of the digital marketing techniques, at Penta Buana Media. Digital marketing is implemented to promote Penta Buana Media in a larger market, by utilizing the internet. Video marketing technique is one of the marketing media that is in great demand by business people because this technique has been neatly conceptualized, and can provide explanations by showing pictures and sound simultaneously, making it easier to understand. In the process of implementing digital marketing, the author uses a mind mapping method which is divided into 3 (three) stages. The first is the planning stage, consisting of literature studies, interviews, and observations. Next is the planning and development stage, consisting of the video marketing design stage and situation analysis with a SWOT identification to identify existing strengths, weaknesses, threats and opportunities. And the last stage is uploading a marketing video on Penta Buana Media's Instagram, in an effort to complete the digital marketing project that the author is doing.
Consumer Perceptions Of Price and Promotion On Airline Ticket Purchase Decisions at PT Pratama Mandiri Abadi Rahmah Hamidah; annisa soraya; sari lestari zainal ridho; yusleli herawati
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734622

Abstract

This research was conducted to determine the company's ability to generate profits and to manage and allocate products through purchase decisions by analyzing consumer perceptions, price, and promotion at PT Pratama Mandiri, in order to identify which indicator has the most dominant influence on purchase decisions. The data collection techniques used in this research include observation, questionnaires, and interviews. The sampling technique applied was non-probability sampling using a purposive sampling method. The sample characteristics in this study were respondents who are currently purchasing or have previously purchased airline tickets at PT Pratama Mandiri. Data processing was carried out using quantitative analysis to calculate the number of respondents who answered the questionnaires. In the calculation, the researcher used percentage formulas and score interpretation. The price indicator had a score interpretation of 90%, the promotion indicator scored 86.8%, and the purchase decision indicator scored 88%. Among these three indicators, the purchase decision indicator received the highest score of 93.2%, indicating that it has the greatest influence compared to the other two indicators. The implementation of discounts during major holidays has proven effective in attracting consumer buying interest, thereby increasing the likelihood of consumers purchasing airline tickets at PT Pratama Mandiri. Keywords: Airline Tickets, Consumer Perception, Price, Promotion, Purchase Decision
The Impact of Price, Brand Image, and Service Quality on Consumer Purchase Decisions Vivin Wulandari Vivin Wulandari; dewi fadila; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734687

Abstract

This study aims to comprehensively analyze the influence of price, brand image, and service quality on the purchase decision of vehicle insurance products at PT Asuransi Etiqa Internasional Indonesia, Palembang Branch. Vehicle insurance is a crucial form of financial protection favored by consumers to mitigate the risks of damage, loss, or accidents involving motor vehicles. In the face of increasing competition within the insurance industry, companies are required to understand the factors influencing consumer behavior in order to develop effective marketing strategies. This research adopts a quantitative approach through a survey method, collecting data from 85 respondents who are active policyholders. The data were analyzed using multiple linear regression with SPSS version 25. The results reveal that all three independent variables-price, brand image, and service quality-have a statistically significant influence on purchase decisions, both individually and collectively. Among these factors, service quality emerges as the most dominant variable affecting consumer choices in purchasing vehicle insurance products. These findings indicate that consumers consider not only price and brand reputation but also place high importance on the service experience they receive, from the initial engagement to post-purchase interactions. Therefore, in order to foster customer loyalty and expand market share, insurance providers are advised to continuously enhance service quality, maintain competitive and reasonable pricing strategies, and consistently strengthen brand image through effective communication and positive customer relations.
Inovasi desain kemasan kopi Semendo sebagai media informasi budaya untuk wisatawan melalui visual identitas lokal Intan Sekar Sari; Sari Lestari Zainal Ridho; Alditia Detmuliati
Jurnal Pariwisata Tourista Vol. 6 No. 1 (2026): April 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v6i1.16405

Abstract

Pengembangan desain kemasan Kopi Semendo ukuran 225gram dilakukan karena desain sebelumnya belum secara maksimal merepresentasikan identitas budaya dan asal daerah kopi dalam bentuk visual dan informasi tertulis. Oleh karena itu, diperlukan inovasi desain yang tidak hanya menarik, tetapi juga informatif agar dapat dijadikan oleh-oleh khas yang mewakili daerah penghasil kopi. Penelitian ini bertujuan untuk mengetahui apakah desain kemasan Kopi Semendo dari CV. Kopi Biji Palembang dapat dijadikan sebagai Produk Oleh-oleh yang informatif melalui pengembangan Desain Kemasan. Metode yang digunakan adalah Research and Development (R&D) versi Borg and Gall, dengan lima tahapan utama: identifikasi potensi dan masalah, pengumpulan data, perancangan, validasi, dan revisi desain. Pendekatan yang digunakan adalah mix methods, dengan data dikumpulkan melalui wawancara dan angket yang melibatkan pemilik usaha, ahli desain, dan konsumen (masyarakat umum) sebagai validator. Hasil validasi menunjukkan bahwa desain kemasan Kopi Semendo mendapat penilaian “Sangat Menarik” dari seluruh validator, dengan skor 57 persentase 95% dari pemilik usaha, skor 58 persentase 96,67% dari ahli desain, dan skor 9338 persentase 93,38% dari konsumen. Berdasarkan hasil tersebut, desain kemasan dinilai layak sebagai produk oleh-oleh yang informatif dan representatif.
Inovasi desain kemasan kopi Semendo sebagai media informasi budaya untuk wisatawan melalui visual identitas lokal Intan Sekar Sari; Sari Lestari Zainal Ridho; Alditia Detmuliati
Jurnal Pariwisata Tourista Vol. 6 No. 1 (2026): April 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v6i1.16405

Abstract

Pengembangan desain kemasan Kopi Semendo ukuran 225gram dilakukan karena desain sebelumnya belum secara maksimal merepresentasikan identitas budaya dan asal daerah kopi dalam bentuk visual dan informasi tertulis. Oleh karena itu, diperlukan inovasi desain yang tidak hanya menarik, tetapi juga informatif agar dapat dijadikan oleh-oleh khas yang mewakili daerah penghasil kopi. Penelitian ini bertujuan untuk mengetahui apakah desain kemasan Kopi Semendo dari CV. Kopi Biji Palembang dapat dijadikan sebagai Produk Oleh-oleh yang informatif melalui pengembangan Desain Kemasan. Metode yang digunakan adalah Research and Development (R&D) versi Borg and Gall, dengan lima tahapan utama: identifikasi potensi dan masalah, pengumpulan data, perancangan, validasi, dan revisi desain. Pendekatan yang digunakan adalah mix methods, dengan data dikumpulkan melalui wawancara dan angket yang melibatkan pemilik usaha, ahli desain, dan konsumen (masyarakat umum) sebagai validator. Hasil validasi menunjukkan bahwa desain kemasan Kopi Semendo mendapat penilaian “Sangat Menarik” dari seluruh validator, dengan skor 57 persentase 95% dari pemilik usaha, skor 58 persentase 96,67% dari ahli desain, dan skor 9338 persentase 93,38% dari konsumen. Berdasarkan hasil tersebut, desain kemasan dinilai layak sebagai produk oleh-oleh yang informatif dan representatif.
Pengaruh Pengetahuan Investasi dan Literasi Keuangan terhadap Keputusan Berinvestasi Mahasiswa Politeknik Negeri Sriwijaya di Pasar Modal Judika Larisma Sitinjak; Afrizawati Afrizawati; Sari Lestari Zainal Ridho
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 3 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Februari 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i3.2420

Abstract

The existence of this study aims to determine the effect of investment knowledge and financial literacy simultaneously and partially on the investment decision of Sriwijaya State Polytechnic students in the capital market. The data analysis used in this research is multiple linear regression analysis. The results of the partial analysis (T test): 1. the investment knowledge variable (X1) has a significant effect on the investment decisions of Sriwijaya State Polytechnic students in the capital market 2. The financial literacy variable (X2) has a significant effect on the investment decisions of Sriwijaya State Polytechnic students in the capital market. The results of this study also indicate that the investment knowledge variable has a dominant effect on the investment decision of Sriwijaya State Polytechnic students in the capital market.
Co-Authors A.Jalaludin Sayuti Afrizawati Afrizawati Alditia Detmuliati Anita Miranda Annisa Soraya Dewi Fadila Intan Sekar Sari Judika Larisma Sitinjak Nurvia Nathasya Nurwijayanti Rahmah Hamidah Rufi'i Vivin Wulandari Vivin Wulandari Yusleli Herawati