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All Journal Jurnal Ilmu Pendidikan (JIP) Jurnal Pendidikan dan Keguruan
Kania Maharani Setyowati
Universitas KH. Mukhtar Syafaat (UIMSYA) Blokagung Banyuwangi
Education Engineering Mathematics Other

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KONTROVERSI DAN SOLUSI: STRATEGI PEMASARAN SEKOLAH ISLAM DI TENGAH MASYARAKAT NON-MUSLIM Kania Maharani Setyowati; Siti Aimah
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 11 (2026): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The research objectives in this study provide strategies in overcoming Islamic school marketing in a non-Muslim society. The object of this research is located at MTs Al-Ma'arif Badung Bali which operates in a non-Muslim community. The method used in this research is qualitative with a phenomenological approach. While collecting this data by means of observation, interviews and documentation. The data obtained were analyzed using an interactive model. This data analysis model consists of: data reduction, data presentation and conclusion drawing. The results of the discussion of this study are the Perceptions of Non-Muslim Communities towards Islamic Schools, namely that non-Muslim communities often have negative perceptions of Islamic schools due to fears of discrimination and lack of correct information, the influence of Social Media in Marketing Islamic Schools, namely social media plays an important role in providing relevant and reliable information for parents, as well as assisting schools in delivering their marketing messages more effectively and inclusively, and Collaboration between schools is very influential in increasing understanding and respect for differences, which shows the effectiveness of collaborative projects in reducing conflict and improving relationships between students
TRANSFORMATIONAL LEADERSHIP: REORIENTASI TUGAS PROFESIONAL KEPALA SEKOLAH DI SMP ALAM BANYUWANGI ISLAMIC SCHOOL Kania Maharani Setyowati; Siti Aimah
JIP: Jurnal Ilmu Pendidikan Vol. 4 No. 3 (2026): Jurnal Ilmu Pendidikan (JIP)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21757395

Abstract

This study aims to analyze the role of school principals in managing, directing, and developing education quality through effective and professional leadership. Using a descriptive qualitative method — observation, interviews, and document analysis — at SMP Alam Banyuwangi Islamic School, the findings show that professionalism-based leadership enhances teacher motivation, strengthens school culture, and significantly improves student academic achievement. This research contributes to a deeper understanding of how principals' leadership functions not only as administrative management, but also as a change agent oriented toward improving education quality. Thus, this study provides theoretical and practical foundations for developing more adaptive, innovative, and sustainable educational leadership models in the context of modern schools. The uniqueness of this research lies in its examination of professional principal leadership in a nature-based Islamic school.
Co-Authors Siti Aimah