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All Journal Jurnal Komprehenshif INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Fadya Sahira Zulham
Universitas Negeri Medan
Religion Humanities Education Social Sciences

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THE IMPACT OF MOTIVATIONAL QUOTES IN INSTAGRAM REELS ON MIRROR NEURON ACTIVATION AND COMMUNICATION: A STUDY ON COLLEGE STUDENTS Dwi Angelica Purba; Fadya Sahira Zulham; Rita Hartati
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 4 No. 3 (2025): SEPTEMBER
Publisher : ADISAM Publisher

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This study investigates the impact of motivational quotes in Instagram Reels on mirror neuron activation and students’ communication skills. Utilizing a quantitative approach, a survey was conducted with 30 English Literature students from Medan State University. The findings reveal that motivational quotes significantly affect students’ psychological and communicative behavior. A majority of respondents 96.7% reported a shift in perspective after viewing motivational content, and 90% experienced an emotional uplift. Moreover, 93.3% felt inspired to take action, while 83.3% expressed increased confidence in voicing their opinions. Regarding communication, 80% of respondents believed motivational quotes had a long-term positive impact, and the same proportion shared such content with peers or family. Although only 6.7% frequently used motivational quotes in daily conversation, most respondents acknowledged their influence on empathy, confidence, and perspective. These findings suggest that while motivational quotes may not directly transform verbal expression, they play a substantial role in fostering a positive mindset and enhancing internal readiness for communication through mirror neuron stimulation.
An Analysis of Illocutionary Speech Acts In Instagram Comments on @Skintificid Posts Bella Yanti Marpaung; Fadya Sahira Zulham; Khairunnisa Fitri; Niaarota Buulolo; Rachel Mutiara Lolita Marpaung; Meisuri Meisuri
Komprehensif Vol 4 No 1 (2026)
Publisher : CV Edu Tech Jaya

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This study aims to analyze the various types of illocutionary speech acts present in comments on the Instagram account @skintificid, focusing on identifying which type is most frequently employed by users in reaction to promotional content. A qualitative descriptive method is utilized, aided by basic quantitative analysis to determine the occurrence and percentage of each illocutionary act. Data were gathered from five posts made on Instagram on March 10, 12, 14, 16, and 17, 2026, including 50 selected comments. The analysis follows Searle’s (1979) framework for categorizing illocutionary acts, which includes assertives, directives, commissives, expressives, and declaratives. The results indicate that all five categories of illocutionary acts are present, with assertive acts being the most prevalent at 44%, followed by commissives at 26% and expressives at 24%. In contrast, directives account for 4% and declaratives for 2%, appearing less often. These results imply that users on Instagram primarily engage in evaluative, emotional, and intention-driven communication when interacting with promotional content. Additionally, the illocutionary acts signify the interactions between customers and brands, with assertives serving as electronic word-of-mouth (e-WOM), expressives demonstrating emotional involvement, and commissives reflecting an intention to purchase. Overall, this research highlights the significant impact that comment sections on Instagram have in shaping brand image and influencing prospective consumers within the realm of digital marketing.
Co-Authors Bella Yanti Marpaung Dwi Angelica Purba Khairunnisa Fitri Meisuri, Sri Apulina br Ginting and Niaarota Buulolo Rachel Mutiara Lolita Marpaung Rita Hartati