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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Muhamad Solekan
Universitas Jenderal Soedirman, Indonesia
Religion Humanities Social Sciences

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POLICY UNCERTAINTY AND ITS IMPACT ON INVESTMENT RISK IN SUSTAINABLE AGRIBUSINESS VENTURES Muhamad Solekan
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 9 (2025): JULY
Publisher : Adisam Publisher

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Abstract

Policy uncertainty is one of the factors that significantly affects the investment climate in the agribusiness sector, especially in the context of sustainable development. This study aims to explore the relationship between policy uncertainty and investment risk in sustainable agribusiness efforts in Indonesia. Through a literature review method, this study analyzes various scientific sources and policy documents related to regulatory changes, regulatory inconsistencies, and political and economic uncertainty that impact investment decisions in the agribusiness sector. The results of the study indicate that policy uncertainty can increase financial and operational risks for investors, hinder capital flows, and reduce interest in long-term investment in environmentally friendly agribusiness systems. In addition, this uncertainty weakens legal certainty, increases transaction costs, and reduces market efficiency. This study recommends the importance of cross-sector policy harmonization, regulatory transparency, and legal certainty as a foundation for creating a stable agribusiness investment climate that supports sustainable development goals.
SUSTAINABILITY INNOVATION: DIGITAL MARKETING OF AGRIBUSINESS PRODUCTS FOR FARMERS Muhamad Solekan; Herry Nur Faisal; Rismarini
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 12 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Digital marketing allows farmers and agricultural suppliers to track and analyze market data and information in real-time. Farmers and agricultural suppliers can also create and manage effective digital marketing campaigns to promote their agricultural products. Digital marketing is a solution to overcome the problem of marketing agricultural products, where marketing channels are still relatively long, which can be detrimental to farmers as producers. Marketing plays a key role in increasing the added value of agribusiness products. Digital innovation in agribusiness has significant benefits in solving the problem of oversupply. This research in-depth investigates sustainability innovation: digital marketing of agribusiness products for farmers using a literature review approach. This research discusses digital marketing strategies for agribusiness products for farmers, marketing agricultural products through digital platforms, innovative marketing strategies in agribusiness and digitalization of agribusiness marketing in reducing oversupply of agricultural products.
Co-Authors Herry Nur Faisal Rismarini