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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muhammad Aswin
Halu Oleo University, Kendari, Indonesia
Economics, Econometrics & Finance

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PLATFORM-BASED BUSINESS DEVELOPMENT STRATEGY: INCREASING CUSTOMER ENGAGEMENT AND COMPETITIVE ADVANTAGE IN SMEs Muh. Husriadi; Muhammad Aswin; La Ode Wahidin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The aim of this research is to determine the factors that influence the continuity of micro, small and medium enterprises (MSMEs) in Kendali. Using a cross-sectional survey, we analyze access to capital, supporting infrastructure, and digital technology adoption as independent variables. The analysis shows that access to capital, supporting infrastructure, and the application of digital technology have a significant impact on MSMEs operations and sustainability. These findings show the importance of developing policies that support access to capital and supporting infrastructure, as well as increasing awareness among SMEs of the importance of adopting digital technology to increase the competitiveness and sustainability of their businesses. Realizing this impact, it is hoped that small, medium and micro businesses in Kendari City can develop sustainably and contribute more to regional economic growth.
GREEN MARKETING ANALYSIS IN IMPROVING CONSUMER LOYALTY Muh. Husriadi; Munawir Makmur; Muhammad Aswin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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The coffee shop industry in Indonesia is facing fierce competition​ at a time increasing awareness consumer on environmental issues, so that the implementation of green marketing is an important strategy to increase loyalty consumers. This study aims to analyze green marketing implementation and its influence on loyalty consumers in coffee shop business actors. Method qualitative with a case study approach is used through interview in-depth, observation, and document study. The results of the study show that the implementation of green products, green processes, and green places is significant increase perception positive and loyalty consumers. Effective green marketing education and promotion also play an important role in shaping awareness consumers . However, business actors face constraint in the form of high costs, limitations knowledge, and support suppliers that are not optimal. The implications of this research emphasize importance training, collaboration with suppliers, and utilization of digital technology to strengthen green marketing strategies and sustainability of coffee shop businesses. This study contributes theoretical and practical in the development of sustainable marketing in the sector service.
Co-Authors La Ode Wahidin Muh. Husriadi Munawir Makmur