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All Journal Jurnal Crystal : Publikasi Penelitian Kimia dan Terapannya Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Nomico Maneggio International Journal of Social and Education (INJOSEDU) MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Ritual Kaago-Ago Dan Folu Net Sink 2030 Dalam Pengelolaan Lahan Gambut Yang Berkelanjutan Di Desa Marobo Kecamatan Marobo Kabupaten Muna Syahrun; Hasni Hasan; La Ode Wahidin; Muh. Husriadi; Salebaran
Jurnal Pendidikan Islam Vol. 10 No. 1 (2024): Journal of Islamic Education
Publisher : STIT Muhammadiyah Paciran Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37286/ojs.v10i1.213

Abstract

Ritual kaago-ago merupakan ritual musim tanam yang dilakukan oleh petani padamasyarakat Muna. Desa Marobo sebagai salah satu desa yang masih melaksanakan ritualkaago-ago. Ritual ini masuk dalam kategori warisan tak benda yang masih eksis hinggasekarang. Pelaksanaan ritual kaago-ago yang dimaksudkan ketika memasuki musim tanamagar tanaman dapat tumbuh dengan baik hingga panen. Salah satu nilai kehidupan yangterkandung dalam kaago-ago adalah aspek ekologis. Adapun aspek ekologis dalamkeberlanjutan lingkungan dan hubungan timbal balik. Hubungan ritual kaago-ago dan strategiyang dilakukan menuju Indonesia FOLU Net Sink 2030 agar kontribusi budaya dan mitigasiperubahan iklim melalui pengelolaan hutan dan lahan yang berkelanjutan. Nilai ekologisdalam budaya dimaksudkan sebagai bentuk efisiensi dan kearifan lokal dalam penggunaanlahan. Pengelolaan lahan gambut yang berkelanjutan dengan menggunakan teknikpengelolaan air yang tepat pada lahan gambut dengan membuat saluran air yang dapatdimanfaatkan dengan tujuan pengendalian keberadaan air tanag sesuai dengan kebutuhantanaman. Penggunaan air secara tepat guna dimusim kering (kemarau) namun tidakmengalami genangan pada musim hujan (kelebihan air). Pengelolaan restorasi lahan gambutyang mengalami kerusakan serta memanfaatkan ketersediaan lahan gambut untukkepentingan perkebunan bagi masyarakat sekitar. Adapun dalam penelitian ini diharapkanmampu memberikan edukasi terhadap masyarakat sekitar terkait keberlanjutan lahan gambutdan pengendalian perubagan iklim secara global.
FACTORS THAT CREATE CUSTOMER LOYALTY IN THE COLD BEVERAGE BUSINESS SECTOR: A STRATEGIC ANALYSIS Muh. Husriadi; Rahman; La Ode Muhammad Sardin
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 1 (2024): April
Publisher : Pondok Pesantren Baitul Quran

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Abstract

Customer loyalty is a key factor in the success of a cold drink business, especially in Kendari City which experiences intense competition. This research aims to identify factors that influence customer loyalty in cold drink businesses in Kambu and Mandonga Districts, Kendari City. The research method used was a qualitative method, with in-depth interviews with cold drink business actors in the two sub-districts. The research results show that product quality, customer service, price, promotions and consumer experience are the main factors that influence customer loyalty. Measuring customer satisfaction through direct feedback and satisfaction surveys provides insights used for continuous improvement in products and services. The implications of this research show that a proactive and responsive approach to customer needs can increase loyalty and business sustainability. This research makes an important contribution to the customer loyalty literature and offers practical suggestions for cold drink businesses in increasing customer satisfaction and loyalty.
ORGANIZATIONAL CULTURE TRANSFORMATION AND ITS IMPACT ON EMPLOYEE PERFORMANCE IN THE READY-FOOD SECTOR Fari Aus, Nada Kusuma, Muh. Husriadi
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 3 (2024): June
Publisher : Pondok Pesantren Baitul Quran

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Abstract

The fast food industry has experienced rapid growth over the decades, making it one of the most dynamic sectors in global and local markets. This research explores how to change organizational culture and influence employee motivation and organizational performance in this sector. This research aims to encourage interactions between organizations and performance. Using qualitative methods including in-depth interviews and participant observation, it was found that the application of values such as cooperation and honesty builds a cooperative work environment, increasing employee engagement and productivity. Leadership commitment has been proven to overcome challenges and ensure the success of cultural change. Practical recommendations include a focus on strengthening cultural values within oneself and open communication between teams . Future research could expand the scope of the sample and include other industries to increase the generalizability of the findings and explore broader implications for customer satisfaction and long-term network operations.
TANTANGAN DAN PELUANG DALAM MENGEMBANGKAN UMKM DI KOTA KENDARI: ANALISIS STRATEGIS DAN IMPLIKASINYA Husriadi, Muh.; Nurjanah, Ana
Jurnal Ilmu Ekonomi Vol. 3 No. 1 (2024): Jurnal Ilmu Ekonomi (JIE), April 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jie.v3i1.106

Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi kelangsungan usaha mikro, kecil dan menengah (UMKM) di Kendali. Dengan menggunakan survei cross-sectional, kami menganalisis akses terhadap modal, infrastruktur pendukung, dan adopsi teknologi digital sebagai variabel independen. Analisis menunjukkan bahwa akses permodalan, infrastruktur pendukung, dan penerapan teknologi digital berpengaruh signifikan terhadap operasional dan keberlanjutan UMKM. Temuan-temuan ini menunjukkan pentingnya mengembangkan kebijakan yang mendukung akses permodalan dan infrastruktur pendukung, serta meningkatkan kesadaran di kalangan UKM akan pentingnya mengadopsi teknologi digital untuk meningkatkan daya saing dan keberlanjutan usaha mereka. Menyadari dampak tersebut, diharapkan usaha kecil, menengah, dan mikro di Kota Kendari dapat berkembang secara berkelanjutan dan lebih berkontribusi terhadap pertumbuhan ekonomi daerah.
PLATFORM-BASED BUSINESS DEVELOPMENT STRATEGY: INCREASING CUSTOMER ENGAGEMENT AND COMPETITIVE ADVANTAGE IN SMEs Muh. Husriadi; Muhammad Aswin; La Ode Wahidin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

The aim of this research is to determine the factors that influence the continuity of micro, small and medium enterprises (MSMEs) in Kendali. Using a cross-sectional survey, we analyze access to capital, supporting infrastructure, and digital technology adoption as independent variables. The analysis shows that access to capital, supporting infrastructure, and the application of digital technology have a significant impact on MSMEs operations and sustainability. These findings show the importance of developing policies that support access to capital and supporting infrastructure, as well as increasing awareness among SMEs of the importance of adopting digital technology to increase the competitiveness and sustainability of their businesses. Realizing this impact, it is hoped that small, medium and micro businesses in Kendari City can develop sustainably and contribute more to regional economic growth.
PRODUCT INNOVATION STRATEGY AND ITS IMPACT ON SME COMPETITIVENESS IN THE ERA OF THE DIGITAL ECONOMY Yussi Ramawati; Harmiaty Bahar, Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

This research examines product innovation strategies and their impact on the competitiveness of small and medium enterprises (SMEs) in the food and beverage sector in Kendari City, in the context of the digital economy. The aim of this research is to explore effective innovation strategies, analyze the impact of innovation on increasing competitiveness, and evaluate available support and resources. The research method uses mixed methods with survey design and in-depth interviews. The respondents were 50 small and medium businesses in the food and beverage industry in Kendari City. The research results show that the use of digital technology and the frequency of product development are key factors that help increase the competitiveness of SME businesses. In addition, external government support and access to financial resources greatly influence SMEs' ability to innovate. The implications of this research indicate the need for policies that support the integration of digital technology into SME innovation strategies and increase access to external resources and support.
ADOPTION OF DIGITAL MARKETING IN BUSINESS DEVELOPMENT EFFORTS : IMPACT AND CHALLENGES FOR MICRO, SMALL AND MEDIUM ENTERPRISES Muh. Husriadi; La Ode Abdul Musawir; La Ode Ahmad Darwin; Kasman Muslimin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 6 (2024): JUNE
Publisher : Adisam Publisher

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Abstract

Given the challenges of increasingly competitive markets, the use of digital marketing is becoming increasingly important for micro, small and medium enterprises (MSMEs). This research aims to determine the role of digital marketing in the development of MSMEs in Wua-wua and Kambu Districts, Kendari City. Using a qualitative approach, data was collected through in-depth interviews with MSME owners who actively utilize digital marketing. Findings show that the implementation of digital marketing has increased online sales, expanded market reach and increased brand awareness. The biggest challenges in implementing digital marketing include limited budget, lack of knowledge, and limited resources. The findings conclude that to strengthen the digital capabilities of MSMEs and ensure their sustainability in an increasingly digital market, the government needs to require further support from the government and related organizations.
ANALYSIS OF MARKETING CAPABILITIES, COMPETITIVE ADVANTAGE AND ORGANIZATIONAL CULTURE IN IMPROVING SME PERFORMANCE(SMALL AND MEDIUM ENTERPRISES) Bahar, Harmiaty; Windayani, Windayani; Husriadi, Muh.; Putri, Triwulandari Nehru
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jk4bwx82

Abstract

Small and Medium Enterprises (SMEs) face significant challenges in maintaining performance amidst increasingly tight market competition, especially in utilizing marketing capabilities, competitive advantages, and organizational culture. This study aims to explore the impact of investment in training and technology, participation in industry conferences, and collaboration with technology partners on SME performance. Qualitative research methods were used, including in-depth interviews and thematic analysis, to identify key factors influencing the success of these strategies. The results show that investments in training and technology significantly increase employee competency and technology adoption, while participation in technology conferences and collaborations expands innovation opportunities and market access. The implications of these findings underscore the importance of an integrative approach that combines training, technology and strategic partnerships to enhance the competitiveness and long-term success of SMEs. This research provides new contributions to the SME management literature as well as practical recommendations for industry players and policy makers.
ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA Husriadi, Muh.; M, Usman.; Mulya, La Ode Andi Rahmat; Ningsi, Citra Ayu
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/8ryxdf96

Abstract

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.
BRAND AWARENESS STRATEGY AS A COMMUNICATION MEDIA IN INCREASING MSMEs PRODUCT SALES Husriadi, Muh.
Journal of Finance, Economics and Business Vol. 3 No. 2 (2024): JFEB, November 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v3i2.190

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy, but many face challenges in increasing brand awareness to increase product sales. This study aims to analyze the role of brand awareness in increasing MSME product sales, as well as exploring effective strategies for building brand awareness through social media and storytelling. The method used in this study is a qualitative approach with in-depth interviews with MSME owners. The results of the study indicate that strong brand awareness increases consumer trust and encourages increased purchases. Social media, especially with a storytelling approach, has proven to be an effective and low-cost channel for increasing brand awareness. This study also highlights the importance of utilizing social media appropriately to optimize MSME marketing results with limited budgets. The implications of this study provide insights for MSMEs in developing more effective digital marketing strategies, as well as offering contributions to the development of marketing theory in the context of MSMEs.
Co-Authors Amos Amos Amos Aris, Laode Bahar, Harmiaty Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Fari aus Gadafi, Muamal Hartini Hasan, Hasni Hasni Hasan Kartika, Bunga Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Muhammad Sardin La Ode Wahidin La Ode Wahidin M, Usman. Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Sukmarini, Mita Akbar Syahrun Usman. M, Usman. M Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Ramawati