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All Journal Jurnal Crystal : Publikasi Penelitian Kimia dan Terapannya Jurnal Pendidikan Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ilmu Ekonomi Journal of Finance, Economics, and Business Nomico Maneggio Journal of Social Science and Multidisciplinary Analysis MOMENTUM : Jurnal Sosial dan Keagamaan eJEBA INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muh. Husriadi
Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Ritual Kaago-Ago Dan Folu Net Sink 2030 Dalam Pengelolaan Lahan Gambut Yang Berkelanjutan Di Desa Marobo Kecamatan Marobo Kabupaten Muna Syahrun; Hasni Hasan; La Ode Wahidin; Muh. Husriadi; Salebaran
Jurnal Pendidikan Islam Vol. 10 No. 1 (2024): Journal of Islamic Education
Publisher : STIT Muhammadiyah Paciran Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37286/ojs.v10i1.213

Abstract

Ritual kaago-ago merupakan ritual musim tanam yang dilakukan oleh petani padamasyarakat Muna. Desa Marobo sebagai salah satu desa yang masih melaksanakan ritualkaago-ago. Ritual ini masuk dalam kategori warisan tak benda yang masih eksis hinggasekarang. Pelaksanaan ritual kaago-ago yang dimaksudkan ketika memasuki musim tanamagar tanaman dapat tumbuh dengan baik hingga panen. Salah satu nilai kehidupan yangterkandung dalam kaago-ago adalah aspek ekologis. Adapun aspek ekologis dalamkeberlanjutan lingkungan dan hubungan timbal balik. Hubungan ritual kaago-ago dan strategiyang dilakukan menuju Indonesia FOLU Net Sink 2030 agar kontribusi budaya dan mitigasiperubahan iklim melalui pengelolaan hutan dan lahan yang berkelanjutan. Nilai ekologisdalam budaya dimaksudkan sebagai bentuk efisiensi dan kearifan lokal dalam penggunaanlahan. Pengelolaan lahan gambut yang berkelanjutan dengan menggunakan teknikpengelolaan air yang tepat pada lahan gambut dengan membuat saluran air yang dapatdimanfaatkan dengan tujuan pengendalian keberadaan air tanag sesuai dengan kebutuhantanaman. Penggunaan air secara tepat guna dimusim kering (kemarau) namun tidakmengalami genangan pada musim hujan (kelebihan air). Pengelolaan restorasi lahan gambutyang mengalami kerusakan serta memanfaatkan ketersediaan lahan gambut untukkepentingan perkebunan bagi masyarakat sekitar. Adapun dalam penelitian ini diharapkanmampu memberikan edukasi terhadap masyarakat sekitar terkait keberlanjutan lahan gambutdan pengendalian perubagan iklim secara global.
TANTANGAN DAN PELUANG DALAM MENGEMBANGKAN UMKM DI KOTA KENDARI: ANALISIS STRATEGIS DAN IMPLIKASINYA Husriadi, Muh.; Nurjanah, Ana
Jurnal Ilmu Ekonomi Vol. 3 No. 1 (2024): Jurnal Ilmu Ekonomi (JIE), April 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jie.v3i1.106

Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi kelangsungan usaha mikro, kecil dan menengah (UMKM) di Kendali. Dengan menggunakan survei cross-sectional, kami menganalisis akses terhadap modal, infrastruktur pendukung, dan adopsi teknologi digital sebagai variabel independen. Analisis menunjukkan bahwa akses permodalan, infrastruktur pendukung, dan penerapan teknologi digital berpengaruh signifikan terhadap operasional dan keberlanjutan UMKM. Temuan-temuan ini menunjukkan pentingnya mengembangkan kebijakan yang mendukung akses permodalan dan infrastruktur pendukung, serta meningkatkan kesadaran di kalangan UKM akan pentingnya mengadopsi teknologi digital untuk meningkatkan daya saing dan keberlanjutan usaha mereka. Menyadari dampak tersebut, diharapkan usaha kecil, menengah, dan mikro di Kota Kendari dapat berkembang secara berkelanjutan dan lebih berkontribusi terhadap pertumbuhan ekonomi daerah.
ANALYSIS OF MARKETING CAPABILITIES, COMPETITIVE ADVANTAGE AND ORGANIZATIONAL CULTURE IN IMPROVING SME PERFORMANCE(SMALL AND MEDIUM ENTERPRISES) Bahar, Harmiaty; Windayani, Windayani; Husriadi, Muh.; Putri, Triwulandari Nehru
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jk4bwx82

Abstract

Small and Medium Enterprises (SMEs) face significant challenges in maintaining performance amidst increasingly tight market competition, especially in utilizing marketing capabilities, competitive advantages, and organizational culture. This study aims to explore the impact of investment in training and technology, participation in industry conferences, and collaboration with technology partners on SME performance. Qualitative research methods were used, including in-depth interviews and thematic analysis, to identify key factors influencing the success of these strategies. The results show that investments in training and technology significantly increase employee competency and technology adoption, while participation in technology conferences and collaborations expands innovation opportunities and market access. The implications of these findings underscore the importance of an integrative approach that combines training, technology and strategic partnerships to enhance the competitiveness and long-term success of SMEs. This research provides new contributions to the SME management literature as well as practical recommendations for industry players and policy makers.
ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA Husriadi, Muh.; M, Usman.; Mulya, La Ode Andi Rahmat; Ningsi, Citra Ayu
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/8ryxdf96

Abstract

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.
BRAND AWARENESS STRATEGY AS A COMMUNICATION MEDIA IN INCREASING MSMEs PRODUCT SALES Husriadi, Muh.
Journal of Finance, Economics and Business Vol. 3 No. 2 (2024): JFEB, November 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v3i2.190

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy, but many face challenges in increasing brand awareness to increase product sales. This study aims to analyze the role of brand awareness in increasing MSME product sales, as well as exploring effective strategies for building brand awareness through social media and storytelling. The method used in this study is a qualitative approach with in-depth interviews with MSME owners. The results of the study indicate that strong brand awareness increases consumer trust and encourages increased purchases. Social media, especially with a storytelling approach, has proven to be an effective and low-cost channel for increasing brand awareness. This study also highlights the importance of utilizing social media appropriately to optimize MSME marketing results with limited budgets. The implications of this study provide insights for MSMEs in developing more effective digital marketing strategies, as well as offering contributions to the development of marketing theory in the context of MSMEs.
Transformation Of The MSMe Business Of Processed Chicken Grilled Today Through Digital Media Based Marketing Communications Husriadi, Muh.; Kartika, Bunga; Usman. M, Usman. M; Amos, Amos
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bmz8qf63

Abstract

This study discusses the business transformation of the Modern Fried Chicken MSME through digital media-based marketing communication strategies amidst increasingly tight competition and technological developments. The purpose of this study is to examine the impact of using social media, such as Instagram and Facebook, on increasing brand awareness, customer interaction, and loyalty and sales. This study uses a qualitative method with a case study approach on the Modern Crushed Chicken UMKM, with data collection techniques in the form of in-depth interviews and digital content analysis. The results of the study show that the use of social media effectively increases market reach, customer engagement, and contributes directly to increasing short-term sales and long-term customer loyalty. This finding emphasizes the importance of adopting digital communication strategies in supporting the growth of MSMEs in the digital era. The implications of this research provide practical insights for MSMEs in utilizing digital technology to strengthen competitiveness and improve business performance.  
STRATEGY OF SUSTAINABLE BUSINESS DEVELOPMENT BASED ON COMMUNITY (STUDY OF TODAY'S MODERN COFFEE SHOP BUSINESS ACTORS) Ramawati, Yussi; Bahar, Harmiaty; Husriadi, Muh.
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vmra3a34

Abstract

This study explores the sustainable community-based business approach adopted by modern coffee shops in Kendari City to boost community participation and foster customer loyalty. Through qualitative research, including case studies and in-depth interviews with business owners, employees, and community members, the findings indicate that involving the community in innovation and business adaptation strengthens customer relationships and enhances business sustainability. By engaging the community, coffee shops are able to create a sense of ownership, resulting in higher customer retention and greater brand loyalty. The approach also proves effective in addressing operational challenges such as fluctuating demand and supply disruptions by leveraging community-driven solutions. Furthermore, the adoption of sustainable practices, such as sourcing local ingredients, minimizing waste, and utilizing eco-friendly packaging, increases operational resilience and attracts environmentally conscious customers. This business model aligns with local policies promoting the sustainability of MSMEs and offers a replicable framework for other small businesses in similar contexts. Ultimately, the combination of community engagement and sustainable practices not only generates economic benefits but also builds social capital, ensuring long-term business resilience and contributing to local economic growth.
Characteristics Of Organizational Culture, Adaptation Ability, And Performance Of Micro, Small And Medium Enterprises Husriadi, Muh.; Said, La Ode Agus; Kartika, Bunga; Darwin, La Ode Ahmad
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hxsbam69

Abstract

This study investigates the role of organizational culture, adaptability, and performance of micro, small, and medium enterprises (MSMEs) in facing market dynamics and technological developments. Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the economy, but often experience challenges in the adaptation process due to the lack of support from the right organizational culture. This study aims to explore the characteristics of organizational culture and adaptability in improving the performance of Micro, Small, and Medium Enterprises (MSMEs). The results of the study show that an organizational culture that supports adaptation and innovation can significantly improve the performance of micro, small and medium enterprises (MSMEs). The ability to adapt helps MSMEs respond to change and strengthens an organizational culture that is sensitive to needs. The results of this study indicate that the Micro, Small, and Medium Enterprises (MSMEs) sector needs to implement an adaptive organizational culture to increase competitiveness and ensure survival in an ever-changing market.
ANALISIS EFEKTIVITAS PROGRAM PENGOLAHAN WIRAUSAHA PESANTREN AL FATH KENDARI DALAM MENINGKATKAN KETERAMPILAN DAN JIWA WIRAUSAHA SANTRI Wahidin, La Ode; Husriadi, Muh.; Hasan, Hasni; Aswin, Muhammad
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.302

Abstract

Al Fath Kendari Islamic Boarding School has an entrepreneurial processing program that aims to improve the skills and entrepreneurial spirit of students. This study aims to analyze the effectiveness of the program in achieving its goals. The research method used is qualitative with a descriptive approach. Data was collected through interviews, observations, and documentation. Interviews were conducted with related parties, such as Islamic boarding school caregivers, entrepreneurial program administrators, and students participating in the program. Observations were carried out at the location of entrepreneurial programs and student entrepreneurial activities. The documentation collected is in the form of entrepreneurial program materials, program activity reports, and student entrepreneurial products. The results of the study show that the entrepreneurial processing program of the Al Fath Kendari Islamic Boarding School is quite effective in improving the skills and entrepreneurial spirit of students. This is evidenced by the increase in knowledge, attitudes, and skills of students in entrepreneurship. Students' knowledge about entrepreneurship has increased significantly after participating in the program. Students become more aware of the concept of entrepreneurship, types of businesses, and strategies for starting and running a business. The attitude of students towards entrepreneurship has also undergone positive changes. Students become braver to take risks, creative in looking for business opportunities, and never give up in facing challenges. The skills of students in entrepreneurship have also improved. Students are able to make business plans, conduct market analysis, and manage their business finances. The entrepreneurial processing program of the Al Fath Kendari Islamic Boarding School is quite effective in improving the skills and entrepreneurial spirit of students. This program can be a model for other Islamic boarding schools in developing entrepreneurial programs for students
REDUKSI Cr(VI) MENJADI Cr(III) DALAM PERAIRAN MEMANFAATKAN ASAM OKSALAT DARI LIMBAH TONGKOL JAGUNG (ZEA MAYS L) SECARA FOTOKATALITIK Nurjanah, Ana; Sukmarini, Mita Akbar; Husriadi, Muh.
Jurnal Crystal : Publikasi Penelitian Kimia dan Terapannya Vol. 6 No. 1 (2024): Publikasi Penelitian Kimia
Publisher : Program Studi Kimia, Fakultas MIPA, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/jc.v6i1.3385

Abstract

Bahan pencemar yang sering menjadi perhatian adalah ion-ion logam berat, seperti kromium Cr(VI). efek samping kromium terhadap kesehatan jika terjadi kontak langsung dengan kulit (iritasi), jika terhirup akan menyebabkan iritasi pada gastro-intestinal atau saluran pernapasan, ditandai dengan rasa terbakar, bersin, batuk. Kromium ada di perairan alami diubah dalam dua keadaan yaitu, Cr(VI) dan Cr(III). Cr(VI) mudah larut dalam air dan membentuk divalent oxyanion yaitu kromat (CrO42-) dan dikromat (Cr2O72-) yang dapat menyebabkan penyakit ginjal dan kanker paru-paru. Spesies ion Cr(III) merupakan suatu spesies yang ada dalam makanan yang digunakan untuk untuk mengontrol metabolisme glukosa dan lipid dalam membran sel. Dalam penelitian ini dilakukan uji efektivitas katalis Fe(III) dengan penambahan asam oksalat (reduktor) dalam proses fotoreduksi Cr(VI) menjadi Cr(III). Dimana asam oksalat dari ekstrak tongkol jagung dan reaktor dengan tengangan lampu UV 30 Watt dengan variasi waktu 10; 20; 30; 40; 50; 60; 120; 180; 240 menit dan katalis 0; 3,8; 7,4; 10,7; 13,7; 16,8 mg/L diukur menggunakan Uv-Vis pada panjang gelombang 540 nm. Maka penelitian ini menghasilkan, asam oksalat dari tongkol jagung yang diuji dengan FTIR gugus O-H, gugus C=O dan gugus C – O. Uji titik leleh asam oksalat yaitu T= 106 – 107 0C. Kondisi setimbang untuk mereduksi Cr(VI) yaitu pada waktu kontak optimum 120 menit. Penggunaan katalis dapat mereduksi ion logam Cr(VI dengan konsentrasi katalis 13,7 mg/L Cr(VI) yang tereduksi sebanyak 71,94%.
Co-Authors Aini Ashary Amos Amos Amos Aris, Laode bahar, harmiati Bahar, Harmiaty Bunga Kartika Citra Ayu Ningsi Citra Ayu Ningsi, Citra Ayu Citra Ayu Ningsih Darwin, La Ode Ahmad Deprianus Sarlis Fari Aus Fari aus Fari Aus, Nada Kusuma, Citra Ayu Ningsih Gadafi, Muamal Harmiaty Bahar Hartini Hasan, Hasni Hasni Hasan Hisna Ikrar Muadsim Iwan Patta Kartika, Bunga kartika, Bunga Kartika Kasman Muslimin La Janu La Ode Abdul Musawir La Ode Abdul Musawir, La Ode Ahmad Darwin, Kasman Muslimin La Ode Agus Said, La Ode Agus La Ode Ahmad Darwin La Ode Aris La Ode Muhammad Sardin La Ode Ramalan La Ode Wahidin La Ode Wahidin La Ode Wahidin M, Usman. Maulidia Berlianti Megasari Megasari Muhammad Aswin Muhammad Aswin Muhammad Aswin Mulya, La Ode Andi Rahmat Munawir Makmur Nada Kusuma Nada Kusuma Nurjanah, Ana Putri, Triwulandari Nehru Rahman Ramawati, Yussi Salebaran Siti Kadri Yanti Sari Sukmarini, Mita Akbar Syahrun Triwulandari Nehru Putri Usman. M Usman. M, Usman. M Wa Ode Harliyanti Windayani, Windayani Winesty Sofyani, Wa Ode Yussi Rahmawati Yussi Ramawati Yussi Ramawati