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All Journal GUYUB: Journal of Community Engagement Implementasi Manajemen & Kewirausahaan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Candra Aeni
Universitas PGRI Ronggolawe Tuban
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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SUCCESSFUL ENTREPRENEURS THROUGH EFFECTIVE COMMUNICATION STRATEGIES IN BUSINESS Debrina Intan Meilani; Candra Aeni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Success in the world of entrepreneurship is often determined not only by the quality of the product or service offered, but also by an entrepreneur's ability to implement effective communication strategies. The right communication strategy plays an important role in building good relationships with consumers, business partners and all stakeholders. This article examines in depth how effective communication strategies can support the success of an entrepreneur in developing his business. Using the literature study method, this article reviews the basic theories and concepts of business communication, analyzes communication strategies in various business contexts, and the benefits of effective communication in building reputation and business competitiveness. The study results show that entrepreneurs who are able to manage communications strategically have greater potential to achieve success in business.
The Role of Civil Society in Preventing Children from Smoking at Malaysia Indra Kertati; Candra Aeni; Christina Innocenti Innocenti Tumiar Panggabean; Dessy Abdullah; Rinita Amelia
GUYUB: Journal of Community Engagement Vol 5, No 1 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i1.8294

Abstract

Smoking among teenagers has become a global issue that concerns both society and governments. Global data shows that, on average, more than 25 percent of children in each country smoke. In developing countries, this number far exceeds that of developed countries. The latest trend among children under 18 years old is shifting from conventional to electronic cigarettes. The dangers of both are no longer being considered as the trend of electronic cigarettes is on the rise. Statistics from the Central Statistics Agency (BPS) indicate that the majority of children who smoke come from smoking families. Children exposed to adult smokers will experience health problems in addition to participating in smoking. The Indonesian School Kuala Lumpur (SIKL) is concerned about children picking up the habit of smoking; therefore, they hope to raise awareness among children to protect them from the dangers of smoking, both conventional and electronic. The aim of this Community Service is to increase awareness among students at SIKL to understand the dangers of smoking. The method used includes lectures and interactive discussions to stimulate children to think positively. The results of the community service show that children were enthusiastic and willing to remind each other if they encounter peers or friends smoking, including reminding their extended family members who smoke. Children were also enthusiastic about avoiding smokers to prevent themselves from becoming passive smokers. Therefore, it can be concluded that raising awareness about the dangers of smoking and the involvement of civil society in preventing smoking among children are crucial in controlling the spread of smoking-related diseases
Social entrepreneurship as a catalyst for sustainable development: A study on community economic empowerment Nias Septiani; Candra Aeni
Implementasi Manajemen & Kewirausahaan Vol 5 No 1 (2025): IMKA JOURNAL (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v5i1.508

Abstract

This study aims to analyze the contribution of social entrepreneurship to community economic welfare and sustainable development. Employing a qualitative approach with thematic analysis of literature and case studies in Indonesia, the research reveals that social entrepreneurship plays a significant role in addressing social issues such as poverty, unemployment, and limited access to basic services. Social enterprises not only generate economic value but also enhance social inclusion and environmental sustainability, aligning with the achievement of the Sustainable Development Goals (SDGs). However, the development of social entrepreneurship still faces various challenges, including limited access to funding, inadequate regulatory support, and insufficient managerial capacity among entrepreneurs. The theoretical implications highlight the need to integrate social entrepreneurship approaches into local economic development theories, while practical implications underscore the importance of collaborative policies involving government, the private sector, and civil society. The study recommends strengthening the social entrepreneurship ecosystem through incentives, capacity-building programs, and supportive regulations. These findings affirm that social entrepreneurship can serve as an effective strategy for empowering communities sustainably in the post-pandemic era and the Society 5.0 context
Co-Authors Christina Innocenti Innocenti Tumiar Panggabean Debrina Intan Meilani Dessy Abdullah Indra Kertati Nias Septiani Rinita Amelia