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All Journal BORJUIS (JURNAL OF ECONOMY) Jurnal Salome (Multidisipliner Keilmuan) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS)
Nur Halim
Entrepreneurship Study Program, Makassar State University
Religion Humanities Social Sciences

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THE INFLUENCE OF SERVICE AND PRODUCT VARIANTS ON CUSTOMER LOYALTY OF ADL GROCERY STORES ON PAJENEKANG ISLAND Ari darni latif; Agus Syam; Sumiati Tahir; Muhammad Rakib; Nur Halim
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

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Abstract

The purpose of this research is to determine the influence of service and product variants on customer loyalty at the Adl Grocery Store on Pajenekang Island. The independent variable in this research is the influence of service and product variants, while the dependent variable is customer loyalty. The population in this study was all 325 residents of Pajenekang Island. Meanwhile, the sample in this study was 65 respondents using random sampling techniques. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The service influence variable (X1) has a partial influence on the dependent variable, namely the customer loyalty variable (Y). Furthermore, the product variant variable has a partial influence on the variable, namely customer loyalty (Y). the same (Simultaneous) effect on the dependent variable, namely Customer Loyalty (Y).
STRATEGY FOR DEVELOPING SEAWEEDS STICKS BUSINESS AT SINAR DUNIA INDUSTRY IN SANROBONE DISTRICT, TAKALAR REGENCY Ashari Ashari; Marhawati Marhawati; Nur Halim; Muhammad Jufri; Sumiati Tahir
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 6 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Indonesia as an archipelagic country has great potential in the fisheries sector, especially seaweed cultivation which has high economic value and plays an important role in increasing the income of coastal communities. Takalar district in South Sulawesi is a potential area with most of the population relying on seaweed cultivation. However, this business faces various obstacles such as low income, limited information on business profits, to overcome these problems, community empowerment is carried out through training in processing seaweed into value-added products such as seaweed sticks. This research aims to identify strengths, weaknesses, opportunities, and threats and formulate appropriate development strategies to improve the competitiveness of seaweed stick products “Sinar Dunia” using qualitative methods through SWOT and  AHP analysis. The results of this study show that the development strategy of Sinar Dunia Seaweed Sticks includes innovating flavor variants and product diversification to expand the market, improving packaging and consumer education through digital marketing, maintaining taste quality and production efficiency to face competition, as  well as establishing partnerships with local farmers and including health information  on packaging to reduce risk and increase competitiveness. From the above results, it can be concluded that Sinar Dunia Grass Sticks have great potential to be developed through product innovation, improved packaging, digital marketing, and cooperation  with local suppliers, and need to overcome market weaknesses and threats in order to compete sustainably.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT ES BERKAH BUSINESS IN SOPPENG REGENCY Nurul Akbar; Agus Syam; Andika Isma; Muhammad Jufri; Nur Halim
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 8 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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This study aims to determine the influence of product quality and price on purchasing decisions at the Es Berkah business in Soppeng Regency. The research uses a quantitative approach with data collected through questionnaires distributed to consumers who have made purchases at Es Berkah. The variables studied include product quality and price as independent variables, and purchasing decision as the dependent variable. Data analysis was conducted using multiple linear regression. The results show that both product quality and price have a positive and significant effect on purchasing decisions. Among the two variables, product quality has a stronger influence. These findings suggest that improving product quality while maintaining competitive pricing can effectively increase consumer purchasing decisions at Es Berkah. The study provides practical implications for small business operators to focus on quality improvement strategies to strengthen market positioning.
Co-Authors Agus Syam Andika Isma Ari darni latif Ashari Ashari Marhawati Marhawati Muhammad Jufri Muhammad Jufri Muhammad Rakib Nurul Akbar Sumiati Tahir