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Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok Made Mulia Handayani; Made Ayu Desy Geriadi; Nyoman Dwika Ayu Amrita; Tjokorda Gde Agung WIjaya Kesuma Suryawan
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.219-229

The increasingly rapid development of technology has had an impact on the business world, including in the marketing sector. Online marketing is a trend in society today. Many business people market their products through TikTok media by using influencers and creating interesting content. This research aims to test the effect of using Influencers and User Generated Content (UGC) in purchasing decisions for cosmetic products on the Tiktok application with Perceived value as a mediating variable in the people of Denpasar City. The object of this research is consumers of beauty products on the Tiktok application. The population of this research is the people of Denpasar City. The sample used was 96 respondents and a questionnaire as a data collection tool. This research uses the SEM analysis method using outer model, inner model , hypothesis testing and mediation testing. The research results found that the use of influencers and UGC had a positive and significant effect on perceived value. The use of influencers has a positive but not significant influence on purchasing decisions, in contrast to UGC and perceived value which have a positive and significant influence on purchasing decisions. In this research, perceived value was able to mediate the influence of the use of influencers and UGC on purchasing decisions for cosmetic products on the TikTok application.

Supply Chain Collaboration Models for Strengthening Local Producer Networks Raden Roro Fatmasari; Nyoman Dwika Ayu Amrita
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 5 (2025): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Supply Chain Collaboration Models for Strengthening Local Producer Networks has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In strengthening local producer networks, managers must coordinate demand information, product standards, inventory, delivery schedules, payment terms, exceptions, and supplier development while responding to expectations from local producers, buyers, logistics providers, cooperative managers, and service partners. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or unrealistic standards. Aims: This article develops a capability-based framework explaining how supply chain collaboration models may contribute to network reliability, producer participation, and availability. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: shared demand visibility, joint operating standards, coordinated fulfillment, and relational governance and learning. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.

Leadership Practices in Community Development Foundations: A Systematic Review Nyoman Dwika Ayu Amrita; Arif Budi Raharja
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 9 (2025): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Leadership Practices in Community Development Foundations: A Systematic Review has practical relevance for communityfacing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In community development foundations: a systematic review, managers must coordinate values, priorities, decision rights, resource allocation, communication, and accountability while responding to expectations from leaders, managers, employees, community representatives, and organizational partners. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or symbolic communication. Aims: This article develops a capability-based framework explaining how leadership practices may contribute to trust, decision quality, and alignment. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The manuscript is prepared as a structured systematic-review draft. It organizes the conceptual scope and synthesis categories but does not invent database search counts, screening results, or a PRISMA flow. Those elements require completion and verification by the authors before publication. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: values-to-decision consistency, participative sensemaking, capability-enabling leadership, and accountability and learning. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.

Employer Branding Strategy for Talent Retention in Social Enterprises Nyoman Dwika Ayu Amrita; Endang Ruchiyat
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 12 (2025): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Employer Branding Strategy for Talent Retention in Social Enterprises has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In social enterprises, managers must coordinate roles, workloads, skills, performance expectations, career opportunities, leadership routines, and employee voice while responding to expectations from employees, supervisors, managers, volunteers, and partner organizations. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or overload. Aims: This article develops a capability-based framework explaining how employer branding strategy for talent retention may contribute to capability, engagement, and commitment. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: role and expectation clarity, capability through practice, supportive leadership and voice, and recognition and continuity. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.

Sustainable Supply Chain Practices Among Community-Linked Cooperatives Nyoman Dwika Ayu Amrita; Faisal Matriadi
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 03 (2026): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Sustainable Supply Chain Practices Among Community-Linked Cooperatives has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In community-linked cooperatives, managers must coordinate demand information, product standards, inventory, delivery schedules, payment terms, exceptions, and supplier development while responding to expectations from local producers, buyers, logistics providers, cooperative managers, and service partners. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or single-partner dependency. Aims: This article develops a capability-based framework explaining how sustainable supply chain practices may contribute to network reliability, producer participation, and availability. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: shared demand visibility, joint operating standards, coordinated fulfillment, and relational governance and learning. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.

Customer-Centric Innovation Strategy for Community Financial Services Nida Garnida Fitrianti; Nyoman Dwika Ayu Amrita
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 7 (2026): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Customer-Centric Innovation Strategy for Community Financial Services has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In community financial services, managers must coordinate service promises, account information, pricing or margin rules, repayment arrangements, complaints, and digital transactions while responding to expectations from members, frontline employees, managers, and community partners. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or uneven service. Aims: This article develops a capability-based framework explaining how customer-centric innovation strategy may contribute to innovation quality, learning speed, and adaptability. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: transparent value and terms, reliable service execution, member voice and response, and learning from member behavior. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.

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