Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Jagaditha Profixa: International Journal of Economic and Business Research
Ida Bagus Cempena
Universitas 17 Agustus 1945 Surabaya, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Consumer Attitude in The Relationship Between E-Service Quality and Product on Consumer Satisfaction Ida Bagus Cempena
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.251-257

Abstract

This study investigates the mediating role of consumer attitude in the relationship between e-service quality and product quality toward consumer satisfaction on the Tokopedia platform. As a major player in Indonesia’s e-commerce landscape, Tokopedia provides a relevant context for examining factors that drive consumer satisfaction. A quantitative research design was employed, utilizing Structural Equation Modeling with the Partial Least Squares approach to evaluate the hypothesized relationships. Data were obtained from Tokopedia users through an online survey distributed to individuals with purchasing experience within the past six months. The empirical findings demonstrate that both e-service quality and product quality exert a direct and statistically significant influence on consumer satisfaction. In addition, consumer attitude is identified as a significant mediating variable that reinforces the effect of both independent variables on the dependent construct. The model confirms that all independent variables positively affect both consumer attitude and satisfaction, highlighting the integral role of psychological perception in enhancing customer experience. The results provide practical insights for e-commerce practitioners, emphasizing the necessity of consistent service excellence and reliable product offerings to cultivate favorable consumer attitudes and increase satisfaction levels.
The Influence of Live Streaming Shopping, Content Quality, and Customer Engagement on Purchase Intention with Consumer Trust as an Intervening Variable on Tiktok Shop Consumers Ifani Wahyururiasanti; Lidhiatul Izzah; I Made Suparta; Ida Bagus Cempena
International Journal of Economic and Business Research Vol. 1 No. 2 (2026): : April: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/1hvc7h44

Abstract

This study examines the rapid evolution of TikTok Shop in Indonesia, which has transformed into one of the largest social commerce markets in Southeast Asia through the integration of entertainment and e-commerce. The research aims to analyze the impact of live streaming shopping, content quality, and customer engagement on consumer trust and purchase intention. Using a quantitative methodology, data were collected from 125 TikTok Shop consumers in Surabaya and analyzed using Partial Least Square (PLS). The results demonstrate that all seven proposed hypotheses are significantly supported, with live streaming shopping emerging as the most dominant factor in building trust and driving purchase intention due to its transparent, real-time interactive nature. Theoretically, these findings validate the Stimulus-Organism-Response (SOR) and Social Exchange Theory (SET) frameworks in the context of digital social commerce. The study concludes that a synergy between seller credibility, aesthetic information, and active audience participation is crucial for commercial success, suggesting that TikTok Shop prioritize the optimization of live streaming features and authentic content to mitigate perceived transactional risks.
Co-Authors I Made Suparta Ifani Wahyururiasanti Lidhiatul Izzah