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All Journal Jurnal Ilmu Komunikasi Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Herlambang Jati Kusumo
Universitas 'Aisyiyah Yogyakarta
Computer Science & IT Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Kreativitas Terkomodifikasi: Peran AI dalam Produksi Media Visual pada Media Mainstream Herlambang Jati Kusumo; Anggi Arif Fudin Setiadi
Jurnal Ilmu Komunikasi Vol 24 No 1 (2026): April
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v24i1.16485

Abstract

The rapid development of Artificial Intelligence (AI) has significantly transformed media production practices, particularly in visual journalism. AI is no longer merely a technical support tool but has begun to participate in creative processes that were previously dominated by human labor. This study aims to examine the implementation of AI in visual media production at Radar Jogja and to analyze how these practices reflect the phenomenon of commodified creativity within the framework of the political economy of media. This research employs a qualitative approach using a case study design. Data were collected through in-depth interviews with editors, social media analysts, and graphic designers, direct observation in the newsroom, and analysis of visual documents and content. The findings indicate that AI adoption is adaptive and produces a hybrid form of creativity that combines human skills with technological automation. AI is primarily used to enhance efficiency, accelerate visual production, and optimize social media content. However, editorial control, ethical judgment, and key creative decisions remain under human authority. The study reveals that visual creativity is increasingly shaped by digital market logic and algorithms, indicating a process of creativity commodification without fully eliminating human creativity.
The Meaning of Social Criticism in the Lyrics of Mars Penyembah Berhala by Ugoran Prasad (Majelis Lidah Berduri): A Roland Barthes' Semiotic Analysis M. Khoirur Rizqy; Herlambang Jati Kusumo
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7637

Abstract

Purpose: This study aims to analyze the social criticism embedded in the lyrics of Mars Penyembah Berhala by Majelis Lidah Berduri using Roland Barthes' semiotic framework.Methodology: This study employs a descriptive qualitative method based on Roland Barthes's semiotic framework, which focuses on denotation, connotation, and myth. The units of analysis include words, phrases, metaphors, and verses in song lyrics. Data were collected through official lyric documentation, audio recordings, and relevant literature. Data validity was ensured through continuous observation and triangulation of sources.Results: The findings of this study reveal that the lyrics of the song Mars Penyembah Berhala represent a social critique of poverty, the media's dominance in shaping public consciousness, and government and military control over information during the New Order era. Applications/Originality/Value: This study contributes to the field of communication studies by explaining how social criticism is constructed through the interplay of denotative, connotative, and mythical meanings in song lyrics. The findings of this study enrich the field of semiotics by demonstrating how song lyrics function as a means of communicating ideology and social criticism within the Indonesian sociopolitical context. This study expands upon previous research by explaining how social criticism is ideologically constructed through Barthes's concept of myth, rather than merely identifying political criticism in song lyrics. This study also demonstrates the enduring relevance of Barthes's semiotic framework for understanding the ideological role of media and cultural texts in contemporary society.
Co-Authors Anggi Arif Fudin Setiadi M. Khoirur Rizqy