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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of English and Applied Linguistics (IJEAL)
Nazula, Aizzatul
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Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENINGKATAN KOMPETENSI SPEAKING CUSTOMER SERVICE RESIKAN CLUB MELALUI PENDAMPINGAN BAHASA INGGRIS BERBASIS INSTAGRAM Aisyah, Siti; Prasetyo, Yudy; Alamsari Andayani, Endah; Hibatin Wafiroh, Laili; Hans, Christian; Rachma Aprilyanti, Hilda; Nazula, Aizzatul; Latifatus Rabbaniyah, Fayza
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 4 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i4.%p

Abstract

Program pengabdian masyarakat ini dilatarbelakangi oleh keterbatasan kemampuan komunikasi Bahasa Inggris karyawan ResikanClub dalam pelayanan pelanggan serta belum optimalnya penggunaan Bahasa Inggris pada media promosi digital usaha. Kegiatan ini bertujuan meningkatkan keterampilan komunikasi layanan dalam Bahasa Inggris, memperkuat kepercayaan diri berbicara peserta, serta mendukung promosi usaha melalui konten digital berbahasa Inggris. Pendampingan dilaksanakan selama lima pertemuan dengan metode praktik langsung, role-play, simulasi pelayanan pelanggan, pendampingan pelafalan, serta pembuatan konten promosi digital. Hasil kegiatan menunjukkan adanya peningkatan kemampuan berbicara peserta, terutama dalam penggunaan ungkapan layanan pelanggan, kelancaran komunikasi, dan kepercayaan diri saat simulasi pelayanan. Peserta juga mampu menghasilkan video promosi berbahasa Inggris yang diunggah melalui media sosial usaha sebagai bentuk implementasi keterampilan komunikasi digital. Program ini memberikan dampak positif terhadap kesiapan mitra dalam meningkatkan kualitas layanan dan memperluas jangkauan pelanggan. Keberlanjutan program dapat dilakukan melalui praktik komunikasi secara rutin, pengembangan konten digital secara bertahap, serta pembentukan mentor internal dari karyawan yang telah terlatih.
A Pragmatic Analysis of Deixis on Song Lyrics “Espresso” By Sabrina Carpenter Nazula, Aizzatul; Prasetyo, Yudy; Sabat, Yuliyanto
International Journal of English and Applied Linguistics (IJEAL) Vol. 6 No. 1 (2026): Volume 6 Nomor 1 April 2026
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v6i1.7950

Abstract

Pragmatics studies how meaning is understood in context, and deixis is an important part of it because it connects language with person, time, place, discourse, and social relationships. Song lyrics contain many context dependent expressions, so they are suitable for pragmatic analysis. This study aims to identify the types of deixis and explain their contextual meanings in the song “Espresso” by Sabrina Carpenter. This study used a descriptive qualitative method. The data were taken from the song lyrics and consisted of words, phrases, and sentences that contain deixis expressions. The analysis was based on the theories of Yule (1996) and Levinson (1983), who classify deixis into person, time, place, social, and discourse deixis. The results show that all five types of deixis appear in the song. Person deixis is the most dominant type, especially the use of I and you, which shows interaction between the singer and the addressee and highlights the singer’s identity. Time deixis explains when events happen, while place deixis describes movement and direction that support the lively tone of the lyrics. Social deixis shows closeness through terms of address, and discourse deixis connects ideas in the lyrics to make the message coherent. These findings show that deixis in song lyrics does not only function as reference but also expresses identity, emotions, and interpersonal relationships. This study helps readers understand how contextual meaning is built in popular song lyrics from a pragmatic perspective and shows the role of language in shaping meaning in music.
Co-Authors Alamsari Andayani, Endah Hans, Christian Hibatin Wafiroh, Laili Latifatus Rabbaniyah, Fayza Rachma Aprilyanti, Hilda Siti Aisyah Yudy Prasetyo, Yudy Yuliyanto Sabat, Yuliyanto