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Nurdiansyah, Pungky Gilang
Jurnal Art Nouveau
Arts Humanities

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REDESIGN VISUAL IDENTTY PRODUK KOPI “YOU COFFEE” WONOSALAM GUNA MENINGKATKAN BRAND AWARENESS Nurdiansyah, Pungky Gilang; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 8, No 1 (2019)
Publisher : Jurnal Art Nouveau

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Abstract

inside this document, researchers do an observation on coffee products from “You Coffee” Wonosalam and found a problem, “You Coffee” does not have a visual identity that can describe the characteristics of “You Coffee”. this research will focus on the new logo as a visual identity. The concept for this redesign is Vibrant. The concept is to make an impression to the public and consumer that products of “You Coffee” is the Vibrant product Wonosalam coffee by making a visual identity that can describe the characteristics of “You Coffee”.This redesign also makes the Graphic Standart Manual that provide an explanation for the logo of “You Coffee” brand that included explanation logos concept and application for design execution. implementation of stationery sets, flyer, x-banner, packaging, posters, and merchandise is included as an information media in knowing about “You Coffee” Wonosalam. 
REDESIGN VISUAL IDENTTY PRODUK KOPI “YOU COFFEE” WONOSALAM GUNA MENINGKATKAN BRAND AWARENESS Nurdiansyah, Pungky Gilang; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 7, No 2 (2018)
Publisher : Jurnal Art Nouveau

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Abstract

In this research, researchers conducted observations directly and found that coffee products from “You Coffee” Wonosalam does not have a logo as visual identity that can describe the characteristics of the products. In this redesign, the researcher will focus on the new logo as visual identity design process in redesign visual identity effort.The concept of the redesign that has been designed is prosperity that obtained from the analysis of data and keywords. The concept is to make an impression to the public and consumen that products of “You Coffee” is the prosperity of exelsa Wonosalam coffee by making a visual identity that can describe the characteristics of “You Coffee”.In addition to creating a better logo, this design also makes the brand guideline that aims to provide an explanation of the values and essence of the “You Coffee” brand along with guidelines for the use of their logos and application for design execution. Implementation of design on stationary sets, brochure, x-banner, packaging, posters and merchandise is intended as an informative media that can help the target audiences in knowing about “You Coffee” Wonosalam.
Co-Authors Abdullah Khoir Riqqoh Dhika Yuan Yurisma