Jurnal Art Nouveau
Vol 8, No 1 (2019)

REDESIGN VISUAL IDENTTY PRODUK KOPI “YOU COFFEE” WONOSALAM GUNA MENINGKATKAN BRAND AWARENESS

Nurdiansyah, Pungky Gilang (Unknown)
Yurisma, Dhika Yuan ( Institut Bisnis dan Informatika Stikom Surabaya)
Riqqoh, Abdullah Khoir ( Institut Bisnis dan Informatika Stikom Surabaya)



Article Info

Publish Date
29 Jan 2019

Abstract

inside this document, researchers do an observation on coffee products from “You Coffee” Wonosalam and found a problem, “You Coffee” does not have a visual identity that can describe the characteristics of “You Coffee”. this research will focus on the new logo as a visual identity. The concept for this redesign is Vibrant. The concept is to make an impression to the public and consumer that products of “You Coffee” is the Vibrant product Wonosalam coffee by making a visual identity that can describe the characteristics of “You Coffee”.This redesign also makes the Graphic Standart Manual that provide an explanation for the logo of “You Coffee” brand that included explanation logos concept and application for design execution. implementation of stationery sets, flyer, x-banner, packaging, posters, and merchandise is included as an information media in knowing about “You Coffee” Wonosalam. 

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Journal Info

Abbrev

ArtNouveau

Publisher

Subject

Arts Humanities

Description

Art Nouveau merupakan nama jurnal untuk publikasi hasil penelitian mahasiswa program studi S1 Desain Komunikasi Visual STIKOM Surabaya. Bidang publikasi yang dimuat disini meliputi Desain Komunikasi Visual, Gambar Teknik, Nirmana, Ilustrasi Digital, Tipografi, Menggambar Ekspresi, Komputer Grafis ...