Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Aulia Aulia
Faculty of Economics and business, Makassar State University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKETING OPTIMIZATION IN AN EFFORT TO DEVELOP A CHICKEN MEATBALL STALL BUSINESS THROUGH A DIGITAL MARKETING APPROACH Aulia Aulia; Agus Syam; Asmayanti Asmayanti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify the optimal marketing strategy in an effort to develop the Warung Bakso Ayam business using digital marketing. Digital marketing is a modern marketing approach that utilizes digital technology and the internet as the main communication channels. This research uses a qualitative research method with a descriptive approach and employs data collection techniques consisting of Observation, Interviews, and Documentation. The results of this study indicate that the Chicken Meatball Shop business, based on SWOT analysis, shows a favorable situation with the recommended SO Strategy including the optimization of Facebook and WhatsApp features, team training for the utilization of digital features, and integration with platforms such as Instagram, TikTok, and e-commerce. This strategy is expected to expand market reach and support business development to the fullest.
Co-Authors Agus Syam Asmayanti Asmayanti