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All Journal CAPITALIS (JOURNAL OF SOCIAL SCIENCES) Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) International Journal of Social and Education (INJOSEDU)
Agus Syam
Faculty of Economics and business, Makassar State University
Religion Humanities Economics, Econometrics & Finance Social Sciences

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DEVELOPMENT OF STARTUP BUSINESS THROUGH THE UTILIZATION OF TECHNOLOGICAL INNOVATION ON THE E-COMMERCE PLATFORM AT KEDAI NAKAMA Nuraina Awin Saputri; Muhammad Rakib; Agus Syam; Muhammad Jufri; Sumiati Tahir
CAPITALIS: JOURNAL OF SOCIAL SCIENCES Vol. 2 No. 3 (2025): JULI
Publisher : Adisam Publisher

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This study aims to develop the Kedai Nakama startup business through the utilization of e-commerce technology innovation based on the Odoo web platform. The subjects of this study consisted of the owner of the Kedai Nakama Business and four employees. The research method used was qualitative with a Research and Development (R&D) approach using the 4D model (Define, Design, Develop, Disseminate). Data were collected through observation methods, interview methods, and documentation. The results of the study indicate that the implementation of an e-commerce platform designed according to customer needs and desires can contribute to increased sales and is able to improve market access, operational efficiency, and customer experience. Through interactive web design and complete features, such as landing pages, product catalogs, and shopping carts, Kedai Nakama managed to increase revenue in the three months after implementation. This study provides a practical contribution to the development of digital technology-based businesses. With the implementation of this website, Kedai Nakama can reach a wider market, increase marketing effectiveness, and compete better in the digital era. The website is not only a promotional tool, but also a modern solution to improve customer experience and increase sales significantly.
MINING STRATEGY IN INCREASING CHOCOLATE MUSHROOM CULTURE PRODUCTION ON (USAHA MATAHARI JAMUR DI DESA PAROMBEAN KABUPATEN ENREKANG) Arnelin Anggraini; Agus Syam; Asmayanti; Nur Halim; Andika Isma
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 3 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to find out the development strategy in increasing the production of cultivation of chocolate squid mushrooms (pada usaha matahari jamur di Desa Parombean Kabupaten Enrekang). The research method used through qualitative descriptive research using methods of data collection through observations, interviews and documentation of an object of research which will then be analyzed using SWOT analysis. Through interviews with stakeholders in the Sun Fungi enterprise in Parombean Village Enrekang district, the conclusion drawn based on the current conditions, the sun fungi business in Parobean village Enrekange district is in the first quarter, showing that the company is experiencing a very favourable situation. The strategy that can be applied to the Sun mushroom enterprise in Parombean Village Enrekang district in terms of Quadrant I is aggressive strategy.
THE IMPACT OF CREATIVITY, INNOVATION AND LEARNING BUSINESS WITH THE PROBLEMS OF BEAUTY'S FRIENDLESS COSMETICS COMPANY IN MAMUJU CITY Afifah Nurian Aryanti; Marhawati Najib; Agus Syam; Muhammad Rakib; Muhammad Jufri
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 2 (2025): MEI
Publisher : Adisam Publisher

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This research aims to find out the impact of creativity, innovation and entrepreneurial knowledge on business success. The method used in this study is quantitative, aimed at explaining the relationship between variables, but the conclusions drawn from the results of the study cannot be simplified and concluded unilaterally but must go through several stages of testing. Data collection using primary data with the technique of division of questionnaires to respondents. Sampling technique used is the method of sampling a saturated sample of 50 respondents Data analysis using SPSS V.24.00 for windows. The results of the research concluded that (1) creativity has a significant positive influence on the success of the business at the Beauty Friend Cosmetic Shop in Mamuju City. (2) Innovation has significant positive impact on the successful business at Beauty Friend cosmetic shop in Mumuju city. (3) Knowledge of entrepreneurship has significantly positive influences on the business success of Beauty Friend Kosmetic Store in Memuju. (4) Creativity, innovation and entrepreneurial knowledge simultaneously have an impact on business success at Beautyfriend Cosmetics store in Mmuju City.
THE DEVELOPMENT OF PRODUCT PACKAGING IN AN EFFORT TO INCREASE PUBLIC INTEREST IN TRADITIONAL FOOD BARUASA IN GAYA BARU VILLAGE, TELLU LIMPOE DISTRICT, BONE REGENCY Fatimah Zahra; Agus Syam; Asmayanti
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to modify the packaging of the Baruasa product, with the hope of increasing public purchasing interest. The development method used is the ADDIE model: Analysis, Design, Development, Implementation, and Evaluation. (Evaluasi). The analysis stage involves assessing consumer needs, the design stage includes creating packaging that aligns with the findings from the needs analysis. The prototype of the packaging is developed during the development stage, and implementation is carried out by showcasing the new packaging to consumers. Evaluation is conducted to assess the effectiveness of the packaging based on consumer responses. The research results show that the packaging of the Baruasa product is very suitable, with a percentage of 84.7%. Consumer responses from the survey indicate that the packaging of the Baruasa product is highly appropriate. It can be concluded that good product packaging can enhance public interest in traditional Baruasa food.
MARKETING OPTIMIZATION IN AN EFFORT TO DEVELOP A CHICKEN MEATBALL STALL BUSINESS THROUGH A DIGITAL MARKETING APPROACH Aulia Aulia; Agus Syam; Asmayanti Asmayanti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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This research aims to identify the optimal marketing strategy in an effort to develop the Warung Bakso Ayam business using digital marketing. Digital marketing is a modern marketing approach that utilizes digital technology and the internet as the main communication channels. This research uses a qualitative research method with a descriptive approach and employs data collection techniques consisting of Observation, Interviews, and Documentation. The results of this study indicate that the Chicken Meatball Shop business, based on SWOT analysis, shows a favorable situation with the recommended SO Strategy including the optimization of Facebook and WhatsApp features, team training for the utilization of digital features, and integration with platforms such as Instagram, TikTok, and e-commerce. This strategy is expected to expand market reach and support business development to the fullest.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY AT CAFE NGOPI SANTAI IN MAKASSAR CITY Yohanis Resa Surentu; Agus Syam; Asmayanti; Muhammad Jufri; Sumiati Tahir
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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The increasing lifestyle of society that is continuously evolving in this era, along with the advancement of increasingly sophisticated technology and the ever-developing lifestyle of the community, certainly impacts the business world. The current business development is so rapid that companies are required to be more focused and always innovate so that they can survive in the tight competition, especially in the café business. 1) To prove whether there is a significant influence of product quality on customer loyalty at the Ngopi Santai café. 2) To prove whether there is a significant influence of service quality on customer loyalty at the café ngopi santai. 3) To prove whether there is a significant influence of product quality and service quality on customer loyalty at the café ngopi santai. This research uses a quantitative method with multiple regression analysis techniques to analyze the collected data, and the instrument used is a questionnaire. The population in this study consists of all customers of Café Ngopi Santai who have visited and purchased products from Café Ngopi Santai. The sample for this research was determined using accidental sampling, which means respondents who were coincidentally encountered by the researcher during the research period and have the potential to be data sources and are willing to participate in this study, totaling 100 respondents. The results of this study indicate that: 1) There is a significant influence of product quality on customer loyalty at the Ngopi Santai café in Makassar. 2) There is a significant influence of service quality on customer loyalty at the Ngopi Santai café in Makassar. 3) There is a significant influence of product quality and service quality on customer loyalty at the Ngopi Santai café in Makassar city.
MEASUREMENT OF BRAND ATTITUDE IN IMPROVING CONSUMER LOYALTY IN NIAR CHIPS BUSINESS IN BONE DISTRICT Elysa Natalia; Agus Syam; Asmayanti; Muhammad Rakib; Andika Isma
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 3 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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Brand attitude becomes one of the important factors in understanding consumer perception and loyalty towards a brand.  In the midst of increasingly fierce competition, measuring brand attitude has become one of the keys to understanding consumer attitudes towards a brand or brand attitude. This research aims to develop an effective brand attitude measurement model to enhance consumer loyalty for Keripik Niar.  This research uses the research and development (R&D) method with the 4D model, which consists of four stages: define, design, develop, and disseminate.  Data collection activities were carried out through observation, interviews, and documentation.  The data analysis technique uses qualitative descriptive analysis techniques.  The research results show that the brand attitude measurement model using the 4D model approach is effective in depicting consumer attitudes towards Keripik Niar through four indicators: brand trust, brand love, brand reliability, and purchase tendency due to the brand.  This model helps business owners understand consumer needs and expectations, thereby enhancing brand image and consumer loyalty.
DISTRIBUTION PATTERNS OF THE SUPPLY CHAIN AND VALUE ADDITION OF COFFEE AGRIBUSINESS IN KADUAJA VILLAGE, GANDANGBATU SILLANAN DISTRICT, TANA TORAJA REGENCY Rahmawati Rahmawati; Marhawati Marhawati; Agus Syam; Muhammad Jufri; Nur Halim
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 6 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to determine the flow pattern of the coffee agribusiness supply chain and calculate the added value of the coffee agroindustry in Kaduaja Village, Gandangbatu Sillanan District, Tana Toraja Regency.  The research location was determined purposively, with respondents consisting of 9 coffee farmers, 3 coffee fruit collectors, 1 large-scale coffee fruit trader, and 7 coffee consumers, totaling 20 samples.  The results of this study indicate that 1) there are five patterns of the coffee supply chain flow in Kaduaja Village, Gandangbatu Sillanan District, Tana Toraja Regency, where this mechanism has three flows: first, the product flow moves from upstream to downstream, namely from farmers-collecting traders-Bunga Seong Coffee (processor)-consumers.  Second, the flow of money moves from downstream to upstream, that is, from consumers to Bunga Seong Coffee (processor), then to collecting traders, and finally to the farmers.  Third, the flow of information that occurs between members of the supply chain is the price, flowing from Bunga Seong Coffee (processor) to the collecting traders and then to the farmers.  2) The added value of the coffee agroindustry reaches 22.00% of the output value.  The contribution of income obtained by the labor involved in the coffee agroindustry is 4.16%, with labor income reaching Rp.10,000/kg.  The profit margin of the coffee agroindustry is 95.833%, meaning that every 1.5 kg of coffee raw material can provide an added value of Rp.240,000/kg.
THE INFLUENCE OF SOCIAL MEDIA UTILIZATION ON SALES VOLUME IN CULINARY SMES IN MAKASSAR CITY Annisa Wardhani Nur; Agus Syam; Valentino Aris
INJOSEDU: International Journal of Social and Education Vol. 2 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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This research aims to analyze the impact of social media usage on sales volume in Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Makassar City. With the rapid development of technology and increasing internet penetration, social media has become an important platform for promoting products and attracting customers. This study uses a quantitative approach with a survey design, where data is collected through questionnaires distributed to owners and managers of culinary SMEs in Makassar. The variables analyzed include the intensity of social media usage, the types of social media platforms used, and the marketing strategies implemented through social media. The research results show that effective use of social media significantly impacts the increase in sales volume, with platforms like Instagram and Facebook contributing the most. These findings provide insights for culinary MSMEs to utilize social media as an effective marketing tool, while also enhancing their competitiveness and business sustainability.
Co-Authors Afifah Nurian Aryanti Andika Isma Annisa Wardhani Nur Arnelin Anggraini Asmayanti Asmayanti Asmayanti Aulia Aulia Elysa Natalia Fatimah Zahra Marhawati Marhawati Marhawati Najib Muhammad Jufri Muhammad Rakib Nur Halim Nuraina Awin Saputri Rahmawati Rahmawati Sumiati Tahir Valentino Aris Yohanis Resa Surentu