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All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Desi Yuniarti
Institut Agama Islam Sultan Muhammad Syafiuddin Sambas, Indonesia
Economics, Econometrics & Finance

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ARTIFICIAL INTELLIGENCE IN BANKING: THE FUTURE OF DIGITAL FINANCIAL Loso Judijanto; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Artificial Intelligence (AI) has become a transformative force in the banking and digital financial services industry, fundamentally changing the way financial institutions operate and interact with customers. The research method used was literature review. The results show that AI has great potential to revolutionize the banking industry, but also presents challenges that need to be overcome, thus the importance of balancing innovation and regulation, as well as the need for an ethical approach in the development and implementation of AI solutions in the financial sector.
CORPORATE FINANCIAL MANAGEMENT IN THE DIGITAL ERA: A COMPREHENSIVE LITERATURE REVIEW Loso Judijanto; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital era has brought significant changes in various aspects of business, including corporate financial management. The research method used was a literature review. The results showed that digitalisation has fundamentally changed the financial management landscape, with the application of technologies such as artificial intelligence, blockchain, and big data analytics offering increased efficiency and accuracy in financial decision-making. However, this transformation also brings new challenges, particularly in terms of data security, privacy and the need for digital upskilling among finance professionals. The study also revealed a shift in the role of the finance function to become more strategic, with a greater focus on predictive analysis and scenario planning. Implications for the future include the need for a more adaptive approach to financial management, the importance of cross-functional integration within organisations, and continued evolution in financial regulation to accommodate digital innovation.
THE VITAL ROLE OF ACCOUNTING IN OPTIMISING MARKETING COMMUNICATION STRATEGIES Teguh Prakoso; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The vital role of accounting in optimising marketing communication strategies refers to the integration of accounting principles and practices into the planning, execution and evaluation of marketing campaigns. This concept involves using financial data, cost-benefit analyses, and performance metrics to improve the effectiveness and efficiency of marketing efforts. By combining accounting expertise with marketing creativity, companies can make more informed decisions, allocate resources more appropriately, accurately measure return on investment, and adjust strategies based on measurable results. This integrated approach not only improves the performance of individual campaigns but also contributes to the overall success and sustainability of the business in the long run. The review in this study used the literature method. The main findings show that the application of financial metrics in marketing planning and evaluation results in higher return on investment and better risk management. In addition, the integration of accounting in marketing communication strategies increases transparency and accountability, which are important for building stakeholder trust and regulatory compliance.
MARKETING CAMPAIGN FINANCIAL REPORTING: LINKING COMMUNICATIONS WITH ACCOUNTABILITY Loso Judijanto; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Marketing campaign financial reporting is essential in the modern business world. This report links marketing communication activities with the financial responsibility of the company. The study in this research uses the literature research method. The results show that a complete and easy-to-understand financial report is essential. Such reports can help show the value of marketing activities, better organise the use of money, and make marketing teams more accountable for their work. The research also found that it is important to combine financial figures with other non-monetary matters in the report. In addition, it is also helpful to use attractive images or graphics and make the report suitable for the different people who read it.
Co-Authors Loso Judijanto Teguh Prakoso