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All Journal Mejuajua INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Yesi Suhartini
Universitas Sali Al-Aitaam
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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IMPROVING THE QUALITY OF HUMAN RESOURCES IN HAJJ AND UMRAH MANAGEMENT: THE KEY TO SUCCESSFUL PILGRIMAGE SERVICES Yesi Suhartini; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Human Resource (HR) quality improvement in Hajj and Umrah management refers to a systematic and continuous effort to improve the knowledge, skills, and attitudes of Hajj and Umrah service officers and managers. This includes a series of processes ranging from recruitment, training, competency development, to performance evaluation that aim to ensure that every personnel involved in organising Hajj and Umrah has adequate capacity to provide excellent service to pilgrims. Improving the quality of human resources does not only focus on the technical aspects of service, but also includes a deep understanding of the spiritual, cultural, and ethical values that form the basis for the implementation of Hajj and Umrah, so as to produce human resources who are not only professional in their duties, but also have high integrity and dedication in serving pilgrims. The results show that a comprehensive HR development programme should include improving ritual knowledge, management skills, foreign language ability, cross- cultural understanding, and soft skills. The use of information technology in training and performance management was also found to be an important factor in optimising HR quality. The research also underlines the importance of establishing an organisational culture that is oriented towards service excellence and continuous improvement. Thus, this study emphasises that investment in HR development has a direct impact on improving service quality, pilgrims' satisfaction, and the efficiency of Hajj and Umrah operations.
Pendampingan Digital Marketing dan Social Commerce untuk Kesiapan Komersialisasi Produk Pertanian PKK Sukamulya Bandung Yesi Suhartini; Adrie Charviandi; Rizka Noristaman; Deasy Sandya; Andri Asmari; Yusnaini Yusnaini; Fitriani Fajar; Arif Nugraha K; Sucitra Zetira Nurcahya; Nabila Sukmawati Azhari; Aurora Putri Dharmayanti
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 6 No. 1 (2026): Agustus 2026
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuaj.abdimas.v6i1.420

Abstract

Limited land and rapid urban development in Sukamulya, Bandung, constrain community-based urban farming, while the 2024 community service program improved production capacity but left post-harvest marketing challenges. This 2026 follow-up program aimed to strengthen commercialization readiness through digital marketing and social commerce assistance. Twenty PKK RW 05 members participated in five meetings totaling 10 hours during July 2026. Activities combined Participatory Rural Appraisal, practical clinics, and pre-test and post-test evaluations covering branding, product photography and copywriting, social commerce, and business finance. Average scores increased from 25.00 to 85.00, with an N-Gain of 0.80. Participants developed a brand identity, labeled packaging, four product groups, two active social commerce channels, and eight promotional contents. Initial monitoring recorded 10 transactions from eight new customers, totaling approximately IDR 1,250,000. These results indicate improved digital marketing capacity and early commercialization readiness, while long-term sales growth and business sustainability require further monitoring after the program ended.
Co-Authors Adrie Charviandi Andri Asmari Arif Nugraha K Aurora Putri Dharmayanti Deasy Sandya Fitriani Fajar Nabila Sukmawati Azhari Oggy Akmadani Rizka Noristaman Sucitra Zetira Nurcahya Yusnaini Yusnaini