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All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Language and Ubiquitous Learning
Deasy Sandya
Universitas Sali Al-Aitaam
Economics, Econometrics & Finance

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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES IN THE DIGITAL ERA Loso Judijanto; Henny Noviany; Deasy Sandya; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The influence and changes brought about by the implementation of Artificial Intelligence (AI) technologies on the way consumers behave, make purchase decisions and interact with brands, and how companies are responding to these changes by adapting their marketing strategies. This includes the use of AI for personalization of customer experiences, prediction of market trends, automation of interactions with consumers, and large-scale consumer data analysis, all of which aim to improve marketing effectiveness and create more meaningful relationships between brands and consumers in an ever-evolving digital environment. The research method in this study uses the literature method. The results show that it is important to strike a balance between technological innovation and ethical considerations in AI-based marketing. Therefore, companies that can effectively utilize AI while maintaining consumer trust will have a competitive advantage in the ever-evolving digital market.
The Influence of Social Media Platforms on Writing Skills for Students in Foreign Language Learning in Higher Education Henny Noviany; Evie Farida Juliarta; Deasy Sandya; Dahlan Abdullah
International Journal of Language and Ubiquitous Learning Vol. 1 No. 4 (2023)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijlul.v1i4.690

Abstract

Background. In the era of foreign language learning in the 21st century, where society is increasingly connected through technology, social media has become a crucial aspect that plays a role in developing students' writing skills. Society 5.0, which focuses on digital connectivity, has had a significant impact on the learning paradigm, raising questions about the influence of social media as a learning tool. Social media, such as Facebook, Twitter, and Instagram, provide a digital environment rich in information and language interaction. Purpose. This research aims to better understand the complexity of the relationship between social media and students' writing skills in the context of foreign language learning in higher education. Through a quantitative approach using survey methods, this research can provide an in-depth understanding of social media usage patterns and their impact on students' writing skills. Method. This research applies survey and questionnaire methods to measure the impact of social media use on foreign language students' writing skills, with a focus on Arabic and English. The research sample involved 40 students, and data analysis used the Miles and Huberman method to understand the relationship and impact. Results. Participation in forums or foreign language groups on social media shows that students use these platforms as a forum for communicating, exchanging information, and discussing learning topics. As many as 100% of respondents had participated in such forums, indicating high student interest in collaborative activities via social media. As many as 36 out of 40 respondents felt that social media had influenced their formal writing style. These influences can range from adaptations to sentence structure to word choice, creating variations in formal writing style. Conclusion. Research shows that the majority of students (32 respondents) agree that social media can be an effective learning tool in foreign language learning. However, 8 respondents stated they were neutral, showing variations in perceptions of the effectiveness of social media as a learning tool.
Co-Authors Al-Amin Dahlan Abdullah Evie Farida Juliarta Henny Noviany Loso Judijanto