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All Journal Tepis Wiring : Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Exa Alief Fairuzzabadi Sahl
Universitas An Nasher
Humanities Economics, Econometrics & Finance Environmental Science Public Health

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INTEGRATION OF MARKET RESEARCH AND SWOT ANALYSIS IN FORMULATING ADAPTIVE BUSINESS STRATEGIES IN RESPONSE TO TECHNOLOGICAL DISRUPTION, COMPETITIVE INTENSITY, AND GOVERNMENT REGULATORY DYNAMICS IN THE DIGITAL ECONOMY ERA: A SYSTEMATIC LITERATURE REVIEW Exa Alief Fairuzzabadi Sahl; Henny Noviany; Al Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The rapid development of the digital economy has created new strategic challenges for businesses, driven by technological disruption, intensifying competition, and evolving government regulations. This study aims to analyze the integration of market research and SWOT analysis in formulating adaptive business strategies using a systematic literature review. Using a qualitative library research method, relevant academic publications indexed in reputable databases were systematically reviewed to synthesize current knowledge and identify research gaps in adaptive strategy development. The findings indicate that data-driven market research enhances an organization's understanding of market dynamics, while SWOT analysis helps firms evaluate internal and external strategic factors. The integration of these approaches supports more flexible and responsive business strategies, enabling firms to maintain competitiveness and sustainability in rapidly changing digital environments. This study contributes by proposing an integrative perspective that bridges fragmented strands of the strategic management literature and offers recommendations for future research on adaptive strategy formulation in digital economies.
Penguatan Literasi Digital Siswa Sekolah Dasar melalui Pembelajaran Berbasis Teknologi Interaktif di MI Al Munawwar Cirebon Duta Prima Manunggal; Fiki Setiawan; Rizal Ibrahim Aji; Yosi Pebriana; Fahmi Rizqi Nashrullah; Aries Nur Shandy; Yeni Nurkhasanah; Rendi Rizkiandi; Exa Alief Fairuzzabadi Sahl; Nanang Rohman
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 5 No 2 (2026): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v5i2.11259

Abstract

Advances in digital technology necessitate the strengthening of digital literacy from primary school age onwards, so that pupils are able to use technology safely, wisely and productively. This community engagement initiative aims to enhance the understanding and digital literacy skills of pupils at MI Al Munawwar, Kepuh Village, Palimanan Sub-district, Cirebon Regency, through interactive technology-based learning. The implementation method utilised a participatory qualitative descriptive approach, comprising stages of socialisation and observation, interactive training and education, the application of learning technology, mentoring and evaluation, and programme sustainability. The activities involved senior-year pupils and teachers as partners in the programme’s sustainability. Evaluation results showed that 83% of pupils achieved a good understanding of digital literacy, internet ethics and digital security, whilst 76% of pupils were able to practise the use of digital media for educational activities. This capacity-building programme utilised interactive digital media, including presentation slides, educational videos and application simulations. Teachers also received guidance on integrating digital media into their teaching in line with the requirements of the Merdeka Curriculum. The programme demonstrated that technology-based interactive learning effectively enhances primary school pupils’ participation, motivation and digital awareness on a sustainable basis
Co-Authors Al Amin Aries Nur Shandy Duta Prima Manunggal Fahmi Rizqi Nashrullah Fiki Setiawan Henny Noviany Nanang Rohman Rendi Rizkiandi Rizal Ibrahim Aji Yeni Nurkhasanah Yosi Pebriana