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All Journal Jurnal Salome (Multidisipliner Keilmuan) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS)
Tenri Sayu Puspitaningsih Dipoatmodjo
Management Study Program, Faculty of Economics and Business Makassar State University
Religion Humanities Social Sciences

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THE INFLUENCE OF HUMAN RESOURCE COMPETENCE ON THE PERFORMANCE OF EMPLOYEES OF THE INDUSTRIAL AND TRADE COOPERATIVE TRADE OF ENREKANG REGENCY Uhud Darmawan Natsir; Sithy Nur Aisyah; Rezky Amalia Hamka; Romansyah Sahabuddin; Tenri Sayu Puspitaningsih Dipoatmodjo
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 3 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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This research was to know the effect of human resource competence (HR) on employee performance at the Industry and Trade Cooperative of Enrekang Regency. HR competence is the independent variable in this study and employee performance is the dependent variable. The type of research used is quantitative. The population as well as the research sample were 33 employees of the Industry and Trade Cooperative of Enrekang Regency. The data collection technique was carried out through a Likert scale-based questionnaire distributed to respondents. The data analysis technique used simple linear regression analysis with the help of Statistical Product and Service Solutions (SPSS) software version 26. The results showed that HR competence had a significant positive effect on employee performance with a determination efficiency value (R Square) of 54.7%, while the remaining 45.3% was influenced by other variables outside this study.
THE EFFECT OF BRAND IMAGE ON PURCHASE DECISION THROUGH FEAR OF MISSING OUT (FOMO) ON THE PRODUCT MIE GACOAN IN THE CITY OF MAKASSAR Muhammad Dzul Akbar; Tenri Sayu Puspitaningsih Dipoatmodjo; Muhammad Ilham Wardhana Haerudin; Muh. Ichwan Musa; Ilma Wulansari Hasdiansa
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 2 No. 5 (2025): MEI
Publisher : CV. ADIBA AISHA AMIRA

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This study aims to analyze the effect of Brand Image on Purchase Decision with Fear of Missing Out (FoMO) as a mediating variable for Mie Gacoan products in Makassar City. This research applied a quantitative method by distributing questionnaires to 202 respondents. The collected data were analyzed using Partial  Least Square (PLS). The results show that Brand Image has a positive and significant effect on both Fear of Missing Out and Purchase Decision. Additionally, Fear of Missing Out positively influences Purchase Decision. The study also confirms that Brand Image indirectly affects Purchase Decision through Fear of Missing Out as a mediating variable. This research concludes that Brand Image and FoMO play an essential role in influencing consumer purchasing decisions, particularly among young consumers who are actively engaged on social media.
Co-Authors Ilma Wulansari Hasdiansa Muh. Ichwan Musa Muhammad Dzul Akbar Muhammad Ilham Wardhana Haerudin Rezky Amalia Hamka Romansyah Sahabuddin Sithy Nur Aisyah Uhud Darmawan Natsir