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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat
Rahman, Mochamad Rizki
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Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Media Sosial WhatsApp sebagai Strategi Personal Selling Digital UMKM Kecamatan Tandes Rahman, Mochamad Rizki; Majid, Nurkholish
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5246

Abstract

In the digital era, Micro, Small, and Medium Enterprises (UMKM) are constantly required to adapt to technological developments, and the ability to build direct communication with customers has become an important aspect in increasing business competitiveness. However, several UMKM in Tandes Subdistrict have not yet optimally utilized social media as a means of digital personal selling. This condition has resulted in ineffective marketing processes and interactions with customers. This mentoring activity aims to improve the knowledge and skills of UMKM players in implementing digital personal selling strategies through WhatsApp and promotion by creating attractive content designs. The implementation method includes education related to the concept of digital personal selling and assistance in creating promotional designs for WhatsApp statuses. The results of the activity show an increase in the ability of UMKM players to communicate with potential customers in a more professional manner and to produce more attractive promotional content designs through WhatsApp statuses.  
Co-Authors Nurkholish Majid