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All Journal Jurnal Indonesia Sosial Sains Journal of Ekonomics, Finance, and Management Studies
Ratu Khalida, Laras
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Evaluasi Program Pelatihan Kerja Kejuruan Refrigerasi Berbasis Model Kirkpatrick: Studi Kasus di Balai Latihan Kerja Kabupaten Karawang Mardani, Mardani; Suherman, Enjang; Ratu Khalida, Laras
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.11774

Abstract

This study aims to evaluate the effectiveness of the refrigeration vocational training program at the Job Training Center (BLK) of Karawang Regency using the Kirkpatrick Evaluation Model, which consists of four levels: reaction, learning, behavior, and results. The study employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The informants included program managers, instructors, and trainees. Data were analyzed interactively through data reduction, data display, and conclusion drawing. The results indicate that at the reaction level, participants showed positive responses toward the training materials, instructional methods, and instructor competence. At the learning level, there was an improvement in participants’ knowledge and technical skills in accordance with the Indonesian National Work Competency Standards (SKKNI). At the behavior level, participants demonstrated changes in work attitudes, becoming more disciplined, structured, and responsible. At the results level, out of 16 participants, 12 were declared competent and ready for employment or entrepreneurship, while the remaining 4 participants did not meet the established competency standards. These findings suggest that competency-based training at the BLK of Karawang Regency is effective in enhancing participants’ quality and job readiness, and contributes to strengthening the quality of human resources at the local level.
Digital Marketing Strategy for Promoting Grab food at Ratu Penyet Niaga, a Small and Medium Enterprise in Karawang Pujaswati, Alli; Suherman, Enjang; Ratu Khalida, Laras
Jurnal Indonesia Sosial Sains Vol. 7 No. 4 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i4.2313

Abstract

This study aims to examine the digital promotion methods used by the Ratu Penyet Niaga Karawang MSME through the GrabFood application. The study used a descriptive qualitative approach with a weighted SWOT analysis method through the preparation of the IFAS and EFAS matrices. Data collection was carried out through in-depth interviews with business owners, direct observation, documentation, and analysis of consumer reviews on the GrabFood platform. The study shows that the Ratu Penyet Niaga Karawang MSME is in the Advantages–Opportunities (S–O) quadrant, indicating that this business has strong internal strengths and also has significant opportunities in the digital market. Therefore, the recommended strategy is a growth strategy by maximizing product quality, distinctive taste, speed of service, and utilizing GrabFood promotional features. Promotion integration through social media and support for MSME digitalization programs are important factors in creating sustainable digital promotions. This study shows that the success of digital promotions for small and medium enterprises depends not only on the platform chosen, but also on the business owner's ability to manage internal resources and respond intelligently to market opportunities.
Co-Authors Mardani Mardani Pujaswati, Alli Suherman, Enjang