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All Journal Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management
Andiyana, Egi
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Economics, Econometrics & Finance Social Sciences

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Work–Life Balance in the Automotive Industry: The Effects of Job Stress, Job Satisfaction, and Organizational Commitment Andiyana, Egi; Mutiarani, Dessy Putri; Haryoko, Andrean Eko; Lumbantobing, Ischak P
Golden Ratio of Human Resource Management Vol. 6 No. 2 (2026): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i2.2067

Abstract

This research investigates the determinants of work–life balance by emphasizing the role of quality of work life, with job stress, job satisfaction, and organizational commitment serving as mediating variables within the automotive industry in Tangerang Regency, Indonesia. A quantitative approach was adopted through a survey design involving 180 employees employed in the automotive sector. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine the interrelationships among the constructs and to assess the proposed structural framework. The results demonstrate that quality of work life plays a pivotal role in alleviating job stress while concurrently improving employees’ levels of job satisfaction and organizational commitment. In addition, job stress, job satisfaction, and organizational commitment were found to significantly influence employees’ work–life balance. These findings indicate that work–life balance is shaped not only by organizational conditions but also by employees’ psychological states and work-related attitudes arising from their perceptions of the work environment. From a theoretical standpoint, this study advances the literature by offering deeper insight into the processes through which quality of work life influences work–life balance via psychological and affective mechanisms. Practically, the results provide important guidance for managers in the automotive industry in developing policies that enhance quality of work life, thereby promoting employee well-being and supporting long-term organizational sustainability.
The Role of Relationship Quality and Loyalty Programs in Building Customer Loyalty in E-Commerce Platforms Andiyana, Egi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.2074

Abstract

This study the role of relationship quality and loyalty programs in building customer loyalty within Indonesian e-commerce platforms, with supplier preference positioned as a mediating variable. Grounded in relationship marketing theory, this research investigates how trust, satisfaction, and commitment influence customer loyalty both directly and indirectly, while also assessing the moderating role of loyalty programs. A quantitative approach was employed using data collected through an online questionnaire distributed to Generation Z consumers in the Jabodetabek region who had made online purchases within the past month and actively participated in e-commerce loyalty programs. A total of 117 valid responses were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS. The results reveal that relationship quality has a significant positive effect on both supplier preference and customer loyalty. Supplier preference also significantly influences customer loyalty, confirming its role as an important behavioral outcome in e-commerce contexts. In addition, loyalty programs demonstrate significant direct effects on supplier preference and customer loyalty. However, the mediating effect of supplier preference and the moderating role of loyalty programs are not supported. These findings indicate that while transactional incentives remain effective in motivating customer behavior, they do not strengthen the relational mechanisms underlying loyalty formation. This study contributes theoretically by extending relationship marketing literature into digital marketplace settings and practically by offering insights for e-commerce managers in Indonesia to balance relational value and incentive-based strategies. The findings emphasize that sustainable customer loyalty in e-commerce platforms is primarily driven by relationship quality rather than promotional rewards alone.
Co-Authors Andrean Eko Haryoko Lumbantobing, Ischak P Mutiarani, Dessy Putri