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All Journal Journal of Shariah Economics
Sarkawi .
Universitas Trunojoyo Madura
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Marketing Model for Sintung Islamic Arts as a Halal Tourism Destination Object in Sumenep Regency R.A. Adisty Nur Fatima Ramadini; Sarkawi .; Lailatul Qadariyah
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 2 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i2.596

Abstract

This research discusses Islamic arts in Sumenep Regency, one of which is Sintung Arts. This art is a depiction of Madura's Islamic spiritual culture. However, many people in Sumenep, especially young people, do not know about this art, even though it has quite large potential to become a halal tourist destination in Sumenep Regency, as well as a means of da'wah for Muslims. Based on this problem, researchers are interested in researching in more depth how Sintung members introduce this art to the public and trying to formulate or design a marketing model for Sintung Art so that it can be known to the general public, so that this art can continue to develop and be preserved. The method used in this research uses an exploratory qualitative approach. The data used in this research uses primary data and secondary data with data collection techniques through interviews, observation and documentation. The data analysis stage was carried out by means of data reduction, data presentation, and drawing conclusions. Based on the research results, in substance Sintung Art can become a halal tourist destination, both in terms of the art itself, the provision of adequate space, as well as support from the government and the community. Meanwhile, the marketing carried out by Sintung is only limited to spreading traditions to schools in Ambunten. In this way, the marketing model offered through the marketing mix can be an alternative choice for this art so that it can continue to develop and be preserved because this art is unique in its music , vocals and dance movements.
Implementation Of Halal Lifestyle For Students In Choosing Cosmetics At Al-Amien Prenduan Idia Putri Islamic Boarding School Nuri Safitrih; Lailatul Qadariyah; Sarkawi .
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 2 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i2.662

Abstract

Halal lifestyle is an obligation for every Muslim who has faith. It's not enough just to say it, but as Muslims we have to implement Islam in our lives in a big way. Islamic boarding school is a place of education that teaches religious knowledge through books that are adapted to the curriculum according to the final expectations of the students' output . In Islamic boarding schools, many of the students are already teenagers with different thought patterns and lifestyles, such as maintaining their appearance by using cosmetics. The choices vary by considering price, suitability for the skin or perhaps recommendations from friends. Therefore, the aim of this research is to find out the halal lifestyle of Al-Amien Prenduan Islamic Boarding School students in choosing cosmetics and to find out what types of cosmetic products are often chosen by Al-Amien Prenduan Islamic Boarding School students. This research was conducted using qualitative methods using exploratory methods , the data collection techniques used were observation and interviews. And the results of interviews with resource persons regarding the implementation of a halal lifestyle in choosing cosmetic products can be concluded that Mahasantri Al-Amien Prenduan Idia Putri has implemented a halal lifestyle in choosing cosmetic products
Co-Authors Nuri Safitrih Qadariyah, Lailatul R.A. Adisty Nur Fatima Ramadini