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All Journal Journal of Shariah Economics IJEMA
Jannatul Aulia
Universitas Jambi
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Tinjauan Perspektif Mahasiswa Universitas Jambi Terhadap Efektivitas Program Affiliate Marketing Di Platform Shopee Dan Tiktok Shop Ary Dean Amry; Jannatul Aulia; Dinda Imadatul Biladiyah; Melyna Susila Rosalinda; Muhammad Wahyu Zahran; Sanny Triwanda Huta Julu
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.944

Abstract

This study aims to analyze how much influence the effectiveness and factors of affiliate marketing in increasing the level of satisfaction of Jambi University students. This research method uses quantitative research methods. The object of this study was Jambi University students totaling 100 respondents. Based on the results of the T test and F test variables (X1), the effectiveness of affiliate marketing (X2), affiliate marketing factors obtained significant values of 0.000 < 0.005. So it can be concluded that the variables (X1) of affiliate marketing effectiveness (X2) of affiliate marketing factors together influence in increasing the level of satisfaction of Jambi University students. Based on the results of the adjusted R 2 test in this study, an adjusted R 2 value of 0.472 was obtained. This shows that the level of satisfaction of Jambi University students is influenced by the effectiveness and factors of affiliate marketing and is 47.2%, while the remaining 52.8% is influenced by other factors that were not studied in this study.
Strategi Dan Konsep Pemberdayaan Ekonomi Umat Di Opsezi Kota Jambi Nuri Maryani; Resi Devitta Herdani; Jannatul Aulia; Amalia Rasydah; Rayhan Al Faruq
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 6 (2025): IJEMA - Juni 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini membahas bagaimana strategi dan konsep pemberdayaan ekonomi umat yang dilakukan oleh OPSEZI (Organisasi Peduli Sosial Ekonomi Zakat dan Infaq) di Kota Jambi. Fokus utamanya adalah melihat sejauh mana peran OPSEZI dalam membantu masyarakat, terutama yang kurang mampu, agar bisa mandiri secara ekonomi. Metode yang digunakan adalah kualitatif, dengan teknik observasi dan wawancara langsung kepada pengurus dan penerima manfaat. Hasil penelitian menunjukkan bahwa OPSEZI tidak hanya menyalurkan bantuan, tapi juga memberikan pelatihan, modal usaha, dan pembinaan agar penerima bisa membuka usaha sendiri. Strategi yang dilakukan cukup efektif karena memadukan pendekatan keagamaan, sosial, dan ekonomi. Konsep pemberdayaan yang diterapkan juga sesuai dengan prinsip ekonomi syariah, yaitu mengutamakan keadilan, keberlanjutan, dan saling tolong-menolong. Dengan strategi ini, OPSEZI mampu menjadi jembatan antara donatur dan masyarakat yang membutuhkan, sekaligus mengurangi angka ketergantungan terhadap bantuan langsung
Co-Authors Amalia Rasydah Ary Dean Amry Dinda Imadatul Biladiyah Melyna Susila Rosalinda Muhammad Wahyu Zahran Nuri Maryani Rayhan Al Faruq Resi Devitta Herdani Sanny Triwanda Huta Julu