Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Shariah Economics
Sanny Triwanda Huta Julu
Universitas Jambi
Religion Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Tinjauan Perspektif Mahasiswa Universitas Jambi Terhadap Efektivitas Program Affiliate Marketing Di Platform Shopee Dan Tiktok Shop Ary Dean Amry; Jannatul Aulia; Dinda Imadatul Biladiyah; Melyna Susila Rosalinda; Muhammad Wahyu Zahran; Sanny Triwanda Huta Julu
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.944

Abstract

This study aims to analyze how much influence the effectiveness and factors of affiliate marketing in increasing the level of satisfaction of Jambi University students. This research method uses quantitative research methods. The object of this study was Jambi University students totaling 100 respondents. Based on the results of the T test and F test variables (X1), the effectiveness of affiliate marketing (X2), affiliate marketing factors obtained significant values of 0.000 < 0.005. So it can be concluded that the variables (X1) of affiliate marketing effectiveness (X2) of affiliate marketing factors together influence in increasing the level of satisfaction of Jambi University students. Based on the results of the adjusted R 2 test in this study, an adjusted R 2 value of 0.472 was obtained. This shows that the level of satisfaction of Jambi University students is influenced by the effectiveness and factors of affiliate marketing and is 47.2%, while the remaining 52.8% is influenced by other factors that were not studied in this study.
Co-Authors Ary Dean Amry Dinda Imadatul Biladiyah Jannatul Aulia Melyna Susila Rosalinda Muhammad Wahyu Zahran