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All Journal Journal of Shariah Economics
Cindy Clarita Sari
Universitas Jambi
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh gaya hidup Hedonis, flash sale, dan E-Payment terhadap perilaku Impulsive Buying pada mahasiswa Universitas Jambi dalam Perspektif Ekonomi Islam Cindy Clarita Sari; Rafiqi .; Muhammad Roihan
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.1109

Abstract

This research aims to analyze the influence of hedonistic lifestyle, flash sales, and e-payment on the impulsive buying behavior of e-commerce users among students at the University of Jambi from an Islamic economic perspective. This study uses a quantitative approach. The sample size is set at 100 respondents, using probability sampling techniques and simple random sampling method. The data used is primary data collected through a digital questionnaire using Google Forms with a Likert scale. Data analysis was conducted with the assistance of SPSS 30 software. The results of the t-test show that hedonistic lifestyle has a positive and significant effect on impulsive buying behavior, flash sales have a positive and significant impact on impulsive buying behavior, while e-payment has a negative and insignificant effect on impulsive buying behavior and the F-test results indicate that hedonistic lifestyle, flash sales, and e-payment together have a positive and significant effect on buying behavior.
Co-Authors Rafiqi . Roihan, Muhammad