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All Journal Holistics Journal The Journal of English Literacy Education
Sunani
Politeknik Negeri Sriwijaya
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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STUDENT REFLECTIONS ON A GENERAL ENGLISH READING AND WRITING MODULE: A QUALITATIVE STUDY OF NON-ENGLISH MAJOR AT POLITEKNIK NEGERI SRIWIJAYA Wirda Ningsih; Sunani; Genta Ulina Hutagalung; Iwan Setiadi; Ajeng Ayutia Irdianti; Siswanda Trialoka
The Journal of English Literacy Education: The Teaching and Learning of English as A Foreign Language Vol. 12 No. 2 (2025): The Journal of English Literacy Education: The Teaching and Learning of Englis
Publisher : ENGLISH EDUCATION STUDY PROGRAM, FACULTY OF TEACHER TRAINING AND EDUCATION, UNIVERSITAS SRIWIJAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jele.v12i2.107

Abstract

This study explores non-English major vocational students’ reflections on a General English module for reading and writing. Employing a qualitative descriptive design, data were collected through semi-structured interviews with 20 second-semester tourism students at Politeknik Negeri Sriwijaya whose English proficiency ranged from A2 to B1 (CEFR). The module integrated real-world vocational themes, scaffolded writing tasks, grammar support, and pre-reading activities to address persistent challenges in reading comprehension and written expression. The data were analyzed using thematic analysis following Braun and Clarke’s six-phase framework. The findings indicate that the module enhanced students’ confidence and engagement in reading and writing through thematic relevance and structured learning support. Brainstorming and pre-reading activities were perceived as particularly effective in activating prior knowledge and facilitating idea organization. However, challenges related to grammar retention and vocabulary load remained, especially for lower-proficiency learners. The study highlights the pedagogical value of contextualized and learner-centered General English modules in vocational settings and suggests the need for differentiated support and enhanced vocabulary scaffolding. These findings contribute to the design of responsive English instruction for non-English majors in vocational education.
Developing Video Copywriting for Ketek Wisata @3 Palembang as a Tourism Destination Ananda Salsabilah; Muhammad Nadjmuddin; Sunani; Zidni Ma`ruf; Siti Rahayu; Rizky Aliansyah
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 17 No. 2 (2025): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study examined the development of a promotional video script for Ketek Wisata @3 Palembang, a traditional boat tour that showcased the cultural heritage of the Musi River. The primary objective was to produce a persuasive, narrative-driven script aimed at attracting both domestic and international tourists. The study adopted the Research and Development (R&D) method proposed by Sukmadinata (2017), which involved three main stages: preliminary study, product development, and final testing. The unit of analysis was a bilingual video script written in both English and Indonesian, structured according to the AIDA model (Attention, Interest, Desire, Action). Data were gathered through observation, interviews, and documentation. The analysis was carried out using a qualitative descriptive approach, drawing on insights from expert evaluations. The findings indicated that it is necessary to integrate cultural storytelling, visual support, and persuasive narrative element. Expert feedback validated the script's clarity and linguistic accuracy. The final product served as a replicable framework for promoting local tourism via digital platforms such as YouTube and TikTok. It was recommended that future promotional efforts continue to involve local community perspectives and uphold cultural authenticity to further strengthen tourism visibility. Keywords: Tourism, Video Copywriting, Musi River, Digital Marketing, Narrative Script   DOI: https://doi.org/10.5281/zenodo.17837602
Co-Authors Ajeng Ayutia Irdianti Ananda Salsabilah Genta Ulina Hutagalung Iwan Setiadi Muhammad Nadjmuddin Rizky Aliansyah Siswanda Trialoka Siti Rahayu Wirda Ningsih Zidni Ma'ruf