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STUDENT REFLECTIONS ON A GENERAL ENGLISH READING AND WRITING MODULE: A QUALITATIVE STUDY OF NON-ENGLISH MAJOR AT POLITEKNIK NEGERI SRIWIJAYA Wirda Ningsih; Sunani; Genta Ulina Hutagalung; Iwan Setiadi; Ajeng Ayutia Irdianti; Siswanda Trialoka
The Journal of English Literacy Education: The Teaching and Learning of English as A Foreign Language Vol. 12 No. 2 (2025): The Journal of English Literacy Education: The Teaching and Learning of Englis
Publisher : ENGLISH EDUCATION STUDY PROGRAM, FACULTY OF TEACHER TRAINING AND EDUCATION, UNIVERSITAS SRIWIJAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jele.v12i2.107

Abstract

This study explores non-English major vocational students’ reflections on a General English module for reading and writing. Employing a qualitative descriptive design, data were collected through semi-structured interviews with 20 second-semester tourism students at Politeknik Negeri Sriwijaya whose English proficiency ranged from A2 to B1 (CEFR). The module integrated real-world vocational themes, scaffolded writing tasks, grammar support, and pre-reading activities to address persistent challenges in reading comprehension and written expression. The data were analyzed using thematic analysis following Braun and Clarke’s six-phase framework. The findings indicate that the module enhanced students’ confidence and engagement in reading and writing through thematic relevance and structured learning support. Brainstorming and pre-reading activities were perceived as particularly effective in activating prior knowledge and facilitating idea organization. However, challenges related to grammar retention and vocabulary load remained, especially for lower-proficiency learners. The study highlights the pedagogical value of contextualized and learner-centered General English modules in vocational settings and suggests the need for differentiated support and enhanced vocabulary scaffolding. These findings contribute to the design of responsive English instruction for non-English majors in vocational education.
A Comparative Analysis of TOEIC Listening and Reading Performance among Diploma Students in Vocational Higher Education Leni Rohliah; Wirda Ningsih; Aisyah Shahab
ENGLISH FRANCA : Academic Journal of English Language and Education Vol. 10 No. 1 May (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ef.v10i1 May.17553

Abstract

English proficiency is a critical skill needed by vocational students who are to join the international workforce. The Test of English for International Communication (TOEIC), is one of the widely used tests to assess workplace-oriented English proficiency, which is a testing of listening and reading skills that are needed in a professional setting. The study compared the levels of performance of Diploma 3 (D3) and Diploma 4 (D4) students in vocational higher education in terms of TOEIC listening and reading performance. The research design used in this study was quantitative comparative research design. The sample comprised of 59 students with 35 students in the D3 program and 24 students in the D4 program from Business Administration major. The data were taken out of a TOEIC prediction test, which was taken at the end of the TOEIC preparation course. Descriptive statistics and independent samples t-test were used to analyze the scores to determine whether there were significant differences between the two groups. The results indicated that students in D4 group scored higher on both listening and reading portions of the test than students in D3 group did. The statistical treatment also showed that there were significant differences in the two skills. These results indicated that the variation in academic exposure and length of learning might have an impact on the development of English proficiency in students. The study indicated that, in vocational English training, structured TOEIC preparation, and specific reading and listening activities were important to better equip students to meet the communication requirements of the workplace.
Rhetorical Appeals Across Different Contexts: A Comparative Analysis of Steve Jobs’ Promotional and Motivational Speeches Jesse Hykel Zachary Zachary; Sri Gustiani; Wirda Ningsih
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 18 No. 1 (2026): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/holistics.v18i1.12244

Abstract

Persuasive communication is a critical determinant of success in contemporary business, yet few studies have examined how a single business leader adapts classical rhetorical appeals across contrasting communicative contexts. This study analyzed the use of persuasive language in two speeches delivered by Steve Jobs: the 2005 Stanford Commencement Address, a motivational speech, and the 2007 iPhone Launch Presentation, a commercial product presentation. Using a qualitative descriptive approach grounded in Aristotle's rhetorical framework, utterances containing ethos, pathos, and logos were identified from publicly available transcripts that were manually cross-checked against the original video recordings, classified using a theory based coding checklist, classified using a theory-based coding checklist, and analyzed following Miles and Huberman's model of data reduction, data display, and conclusion drawing. The findings show that Jobs employed all three appeals in both speeches but shifted his rhetorical emphasis according to audience and purpose. Pathos dominated the Stanford address through vulnerable personal storytelling about adoption, failure, and mortality, whereas logos and ethos dominated the iPhone presentation through competitor comparison, feature-based reasoning, and appeals to Apple's record of innovation. The study concludes that effective business persuasion is context-dependent: speakers calibrate emotional and logical appeals to fit their objectives. The findings could potentially offer practical insights for business communication instruction in vocational higher education. Keywords: business speech; ethos; logos; pathos; persuasive language; rhetorical appeals
Exploring the Relationship Between English Proficiency and Internship Performance for Vocational Students Wirda Ningsih
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol. 9 No. 2 (2025)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v9i2.2590

Abstract

The growing significance of English in the service industry requires vocational graduates to have not only hospitality technical competence but also English communication skill. This study investigates the relationship between English proficiency which is measured using TOEIC score and students’ internship performance especially those working on hospitality industry. It involves students in the English department at Politeknik Negeri Sriwijaya who have taken their internship in several hospitality industries including hotels, airport, and train stations. English proficiency was measured using TOEIC placement test prior to the internship. Moreover, students’ performance during the internship program was evaluated by their direct supervisors using standardized assessment provided by English Department. The result of data analysis shows that there is a moderate positive correlation (r = 0,54, p < 0,01) between students’ English proficiency and their internship performance. These results suggest that TOEIC scores may be used as a basis for creating focused language help as well as a placement indication. Additionally, they emphasize how crucial task-based and role-specific English learning is for vocational education.