Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN BISNIS
Ezekiel Lagman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Social Media Marketing as an Antecedent of Customer Engagement, Trust, and Customer Loyalty Among Local Bakeries in Bogor City Aulia, Naila; Husna Leila Yusran; Ezekiel Lagman
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1415

Abstract

This study examines the role of social media marketing in influencing customer engagement, trust, and customer loyalty among local bakery customers in Bogor City. The research aims to analyze the direct effects of social media marketing on engagement, trust, and loyalty. A quantitative approach was employed using Structural Equation Modeling (SEM) with data collected through questionnaires. The results show that social media marketing has a significant effect on customer engagement and trust but does not directly influence customer loyalty. Customer engagement and trust also do not significantly affect loyalty. These findings imply that customer loyalty requires factors beyond digital interaction, particularly product quality and customer experience.
Co-Authors Aulia, Naila Yusran, Husna Leila